Each new year is an opportunity for analysts to predict the major trends that will likely strengthen in the coming year. A review of 2026’s vintage in the fields of AI, marketing, and communications.
It’s not easy to stay zen in the face of an all-out price war, a sluggish economy, and significant technological…
Interview with Francis Jette, trainer and consultant in digital content strategy, who is proposing a conference on the subject titled: “2026 Social Media Trends: The End of Soulless Content”.
With its price war, economic slowdown, and technological upheaval, 2025 saw the emergence of fault lines that should become much more apparent in 2026. Here’s how this reality will shape the world of work in the year ahead.
On November 24th, La Presse revealed that it had filed a lawsuit against OpenAI, the company behind ChatGPT, for copyright infringement. We spoke with Patrick Bourbeau, its Vice-President of Legal Affairs, to understand the reasons.
In many HR teams, the promise of an “all-in-one” ATS has turned into an obstacle course: endless menus, cluttered screens, workflows to configure, integrations to secure. Result: instead of streamlining processes, technology can end up slowing things down and creating digital fatigue that adds to on-the-ground pressure.
There’s no doubt about it: AI has disrupted digital marketing. Yet the type of content and brand strategies that perform on web and social media in 2025 continue to be very “human,” with homemade vertical video shot on personal phones taking the lead—low quality and all. A look back at a year of resistance, where humans continue to hold their own.
The year 2025 began against the backdrop of a trade war with the United States and continued with a marked economic slowdown. Employees quickly understood that they no longer held the upper hand against bewildered employers. Hello to concerns about productivity, “job hugging,” and a recalibration of employer expectations.
