Summary/Objective: We are seeking a dynamic and organized Marketing Coordinator to join our team in a hybrid capacity. In this role, you will support the marketing department in coordinating various campaigns, events, and projects both remotely and in-office. The ideal candidate will be a creative thinker with excellent communication skills and a strong attention to detail.
Key Responsibilities:
- Assist in the development and implementation of marketing strategies and campaigns.
- Analyze and track sales data
- Coordinate and execute marketing initiatives across multiple channels, including digital, social media, email, and print.
- Collaborate with internal teams to create marketing materials such as brochures, presentations, and promotional items.
- Manage social media accounts, including content creation, scheduling, and community engagement.
- Support the planning and execution of virtual and in-person events, including logistics, promotion, and attendee coordination.
- Monitor and analyze marketing performance metrics to identify areas for improvement and optimization.
- Maintain organized documentation and files related to marketing projects, assets, and campaigns.
- Stay updated on industry trends, market demographics, and emerging technologies to enhance marketing efforts.
Qualifications and Skills Required:
Bachelor's degree in Marketing, Communications, or a related field.
2+ years of experience in marketing, advertising, or a related role.
Strong written and verbal communication skills.
Proficiency in Microsoft Office Suite and marketing software/tools (e.g., Adobe Creative Suite, Hootsuite, Google Analytics).
Excellent organizational and project management abilities.
Creative thinking and problem-solving skills.
Ability to work effectively both independently and collaboratively in a hybrid work environment.
Knowledge of social media platforms and trends.
Experience with event planning and coordination is a plus.