Public Relations ManagerLocation - Kitchener

Job Role -

• Collaborate with the Head of PR and Media Relations to craft comprehensive publicity strategies for positive media coverage for clients, aligning with their KPIs and project objectives.
• Analyze audience demographics, industry trends, campaign metrics, goals, KPI's, budgets, and key messages to develop campaign implementation strategies using a multi-channel, integrated approach.
• Work closely with the Marketing Manager to create integrated client plans and content strategies.
• Assist in the creation of client proposals, ensuring alignment with strategic goals.
• Develop and implement PR strategies, including but not limited to crisis communications and engagement plans.

Job Duties -

• Craft and disseminate press materials, including media releases, media alerts, and press kits to highlight clients' projects, events, and achievements.
• Organize and manage events like press junkets, screenings, and other promotional opportunities to generate buzz and amplify client visibility.
• Create and pitch compelling story ideas and secure media coverage through interviews, features and exclusive opportunities.
• Arrange and facilitate media appearances across various platforms (broadcast, radio, print, podcast, online media), providing clients with effective media training and support.
• Track, analyze and grow media lists and strengthen/maintain those relationships.
• Cultivate and maintain strong relationships with journalists, editors, in?uencers, and other media professionals to enhance publicity opportunities for clients.
• Achieve primary public relations performance indicators for client and agency, including increased media connections and publicity placements.
• Evaluate and analyze earned media value of public relations campaigns.
• Responsible for project management across all assigned public relations campaigns.
• Collaborate with internal teams on multi-channel content development and copywriting.
• Act as key liaison for clients during crisis situations or negative publicity incidents.
• Develop crisis communication plans, draft statements, and manage media inquiries to protect the reputation and image of clients.
• Monitor and analyze media coverage, publicity metrics, and audience feedback to evaluate and optimize publicity campaigns. Identify areas for improvement and adjust strategies to drive desired outcomes.
• Monitor and analyze media coverage for all PR clients.

PROFITABILITY:

• Increase operational ef?ciency and organizational performance.
• Decrease in & prevention of project cost overruns.
• Maintain and increase the pro?tability of public relations clients

QUALIFICATIONS

• Experience and Skills:
• A minimum of 5 years of experience in public relations, marketing, or related ?elds with progressively increasing roles and responsibilities.
• Experience in working with or inside creative agencies or freelance service providers.
• Prior people leadership experience with at least one or more direct reports.
• Knowledge of the non-pro?t sector (experience preferred)
• Marketing, communication, media relations, and brand strategy
• Ability to use key technologies
• Financial management skills
• Project management
• Written and verbal communication skills including presentation skills
• Education:
• Bachelor degree or diploma in communications, public relations, public engagement, or marketing

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