VIDA owns and operates more than 2,700 units in communities across Nova Scotia, New Brunswick, Prince Edward Island and Manitoba. Our mission is to revolutionize affordable communities by reimagining the way people interact with their housing. It's about more than buildings?it's about tapping into people and their potential, elevating their skills and giving them a platform to step into their gifts. By getting people actively involved in creating and sustaining the community they want to live in, we keep costs low, preserve affordability and help people get ahead.

VIDA is seeking a full time Marketing Strategist and Content Creator to drive the development and execution of innovative marketing strategies to engage our community and support VIDA's growth.

We take care of our people.

• Group health benefits plan to keep you healthy and worry-free.
• Unlimited vacation with a mandatory minimum monthly life day because downtime matters!
• Flexible work ?whatever allows you to be at your best and suits your schedule.
• Additional perks include allowances for continuing education, family vacation, wellness, fitness, home care and life coach sessions, and continuous professional development.

In our most recent Employee Survey, 100% of staff said their work at VIDA is meaningful, and when asked how much value working at VIDA has added to their life, the team responded an average of 4.7/5

Our commitments to you:

• Culture of Learning: Our culture supports an open mindset and thirst for knowledge. We are always learning and growing as individuals, not just as a company.
• Safe & Compassionate Work Environment: We are loyal and kind to one another, have each other's backs and celebrate each other's wins. We are selfless and put our team first. Team members feel safe taking risks and being vulnerable with one another.
• Feedback & Coaching: You'll have a team who is rooting for you on your success path and will provide real-time feedback to achieve your goals. We all coach one another and encourage real-time streams of feedback.

Curious about what it's really like to work with VIDA? Here's how you can find out more:

• Check out this video from our founder: https://youtu.be/ujGKOt-Xcik
• Listen to this podcast, where one of our team members dives deep into VIDA's culture and reveals some of our top people & culture practices https://apple.co/3VFtrKU
• Reach out to us! We encourage you to reach out to any of our team members on LinkedIn to hear their first-hand experience working on the team - Seriously, we want to hear from you!

The Role:

As the Marketing Strategist and Content Creator, some of your primary responsibilities will include:

• Brand Oversight
• Ensure all marketing materials and communications across various platforms consistently reflect VIDA's voice and values
• Coordinate across teams & departments to ensure consistency in all communications
• Create and maintain a style guide to be used as reference for all marketing materials Assisting with the design of brand assets (public reports, etc)
• Socal Media Strategy
• Develop and implement social media content and campaigns that align with VIDA's objectives
• Monitor, analyze, and report on performance of social media campaigns
• Engage with followers and manage community interactions Keeping up with and aligning content with current social media trends
Website Management Collaborate with the team to routinely update website with fresh content and consistent voice
• Communication Consistency
• Review and edit major external communications to align with VIDA's tone, style, and messaging priorities
• Facilitate communication strategy sessions and develop templates to ensure alignment in outgoing messages

What will help you succeed in this role? 

•  Experience developing and implementing marketing strategies for diverse audiences (internal and external)
• Creativity and Innovation: Desire to bring creative ideas to the table for campaigns and content
• Customer centric mindset: Always considering the customers perspective and seeking to improve customer engagement.
• Excellent communication: Ability to craft clear and compelling messages effectively 
• Confidence: Strong sense of self assurance and the ability to convey decisions and ideas clearly and persuasively 
• Eye for Design: enjoys using digital design tools such as Canva, Photoshop, and InDesign
• Analytical: Ability to evaluate effectiveness of campaigns, and make data driven decisions 
• Video Editing experience: A keen eye for visual storytelling, with proficiency in creating and editing video content
• Passion for community engagement: A desire to engage and energize our community, with the ability to encourage participation and build meaningful relationships
• Collaborative Spirit: Eager to engage with all teams and stakeholders

 
We know working at VIDA is not for everyone, which is okay. We understand the importance of finding the right fit for the company and the individual, and we encourage open and honest communication throughout the hiring process.  Here’s how you’ll know if this role is not for you: 

• You strive for perfection at all costs: At VIDA, we focus on progress over perfection. We value making iterative improvements and adapting quickly, rather than being paralyzed by the pursuit of perfection.
• You prefer a static work environment: We are in a constant state of evolution. If you find change unsettling and prefer things to remain the same, this might not be the right fit.
• You thrive in a highly structured and formal environment: Our workspace encourages flexibility and informal interactions, which might not align with your preference for rigid structures and formalities.

How to Apply  

If you're interested in applying for this role with VIDA, hit the Apply Now button now to start your application!

Here's what you can expect from VIDA’s application process:

• Online Questionnaire and resume submission (5-15)
  • This initial step is designed to be quick and easy, ensuring we gather necessary information to understand your professional background and skills. 
    
    
• Online Video Interview (15-30 minutes)
  • If your qualifications align with VIDA's needs, you'll be invited to participate in a video interview. This isn't live, so you can complete it at a time that’s convenient for you, and we’ll give you the questions in advance.
    
• Preliminary Phone Call (15-30 minutes)
  • Let's chat! This is the time to ask any burning questions, clarify expectations, and address any potential concerns on both sides. We want to make sure we're on the same page moving forward
    
• Official interview with a VIDA team member (60 mins)
  • This is your opportunity to showcase how you can uniquely contribute to VIDA’s mission and community. It’s also your chance to interview us! We encourage you to explore whether our environment & values align with what you’re looking for in a workplace.