Marketing and Communication Specialist

NFI is a leading global bus manufacturer of mass mobility solutions under the brands New Flyer® (heavy-duty transit buses), MCI® (motor coaches), Alexander Dennis Limited (single and double-deck buses), Plaxton (motor coaches), ARBOC® (low-floor cutaway and medium-duty buses), and NFI Parts?. NFI currently offers the widest range of sustainable drive systems available, including zero-emission electric (trolley, battery, and fuel cell), natural gas, electric hybrid, and clean diesel. In total, NFI supports its installed base in our buses and coaches around the world.

POSITION SUMMARY

The Marketing and Communications Specialist plays a pivotal role in developing and implementing marketing strategies and communication plans. These efforts are aimed at promoting the company's brand, mission, vision, and values both internally and externally. The role is particularly focused on internal campaigns, while also supporting NFI Group-level external activities.

WHAT YOU WILL DO:

• Plan and execute internal and external marketing campaigns across multiple channels, including digital, social media, email, and traditional marketing channels.
• Collaborate with cross-functional teams (including People and Culture, Strategy, and others) to align marketing initiatives with business objectives and target audience preferences.
• Manage digital marketing channels, including the company website, social media platforms, and external media.
• Develop and implement social media strategies to increase engagement, followership, brand visibility and recruitment efforts.
• Support the Company's intranet content and campaigns, including planned redesigns to the Company's intranet.
• Support rollout and continued adoption of the Company's mission, vision, and values activities.
• Monitor and analyze digital marketing metrics and KPIs to evaluate campaign performance and optimize marketing efforts.
• Design activities related to the company's brand standards, video production, and photography.
• Support developing and improving internal and external presentations, including investor relations materials.

Travel <5%

WHAT YOU NEED TO BE SUCCESSFUL:

• University degree or Diploma in Marketing, Communication, Business Administration, or related field.
• 2-3 years of experience in marketing roles, preferably in a B2B or manufacturing industry
• Proficiency in digital marketing tools and platforms, including social media management tools, email marketing software, and web analytics.
• Proficiency with Adobe Creative Cloud suite of products
• Excellent interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in PowerPoint.

WHY JOIN OUR TEAM:

• Competitive wages and a comprehensive benefits package.
• A continuous learning environment.
• Ability to advance your career with a growing company.
• NFI Group has been named a Manitoba Top Employer for 2020, the tenth since the competition was established in 2007.
• Employee social committee organizes numerous events throughout the year, including summer barbecues, holiday festivities, sporting events and tournaments, and much more.
• Ongoing employee development through a variety of in-house training initiatives along with tuition subsidies for courses at outside institutions.

OUR WHY:

We exist to move people. Our mission is to design and deliver exceptional transportation solutions that are safe, accessible, efficient and reliable.

NFI Group is a leading independent global bus manufacturer providing a comprehensive suite of mass transportation solutions.