We're searching for an experienced Product Marketing Manager with a track record of driving growth to lead our product marketing team. You'll have the opportunity to convert potential customers into raving Helcim fans! You'll spearhead marketing efforts including positioning, messaging, and branding of Helcim to small and medium sized merchants by sharing the value and benefits our payment services provide.

In this role you'll provide leadership and hands-on execution in implementing go-to-market strategies. Working closely with Sales, Product and Data, you'll optimize every part of the funnel enhancing product adoption and customer retention to drive customer growth across Canada and the US.

This is an opportunity to join a fast-moving company with a customer-focused vision you can believe in. You will play a key role in shaping the future of our growing presence in the payments industry.

What you'll do:

• Coach and develop a high-performing product marketing team.
• Develop and implement product positioning and messaging that resonates with target audiences and differentiates our products in the market to increase customer acquisition.
• Plan and execute go-to-market strategies for new product launches, ensuring successful product adoption and sales growth.
• Build trust and create a conversation with potential customers by overseeing the development of marketing materials, including product collateral, sales tools, case studies, whitepapers, and website content.
• Work closely with the sales team to provide them with the necessary tools and training to effectively sell Helcim's services.
• Analyze product performance metrics, customer feedback, and market data to refine marketing strategies and inform product development.
• Collaborate with product managers, sales, customer support, and other departments to align marketing strategies with business goals.
• Conduct market research to understand customer needs, market trends, and the competitive landscape of payments.

Who you are:

• Proven experience as a Product Marketing Manager or similar role in a B2B environment.
• Experience leading a team.
• Bachelor's degree in Marketing, Business, or a related field.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency in market research and data analysis.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinker with a strategic mindset.
• Strong collaborator and team player.
• Customer-centric approach with a passion for understanding customer needs and behaviors.
• Self-motivated with a high level of initiative and accountability.

What it's like working at Helcim

At Helcim we build teams of engaged, caring and intelligent people. In return we provide an environment where you'll be excited to come to work each day and tackle challenges with your colleagues. Learn more about working at Helcim in our culture book The Way of the Helcim.

Our approach to total rewards

As part of our team you'll receive amazing benefits including salary, paid health benefits, stock options and generous vacation time. You'll also enjoy the opportunity to recharge and connect with your team members at company social events.

Hybrid work and flexibility

Being together helps everyone learn and grow really fast while keeping us all focused on our mission. This is why we've embraced hybrid work, it allows for the best of remote and in-person interactions while giving us time for heads down focused work and opportunities for collaboration. We know hybrid work is not for everyone, and that's ok. But if you want to combine flexibility and being surrounded by amazing people, this is the place for you.

Helcim uses a hybrid work structure where team members can work 3 days in the Calgary office (Monday/Wednesday/Friday) and 2 days (Tuesday/Thursday) at home.

Join our team

We invest a lot of time and energy imagining and creating a company and culture that encourages discussion, the trade of ideas, and the execution of amazing products and services. We're friendly and collaborative, working together to achieve big goals. If you want to join our team and feel you can contribute to the growth and success of our company - we want to hear from you!

Candidates must be eligible to work in Canada and be located in Calgary for this position.