OUR COMPANY:

At Beanfield, we are about building communities, not just networks. For over 35 years, we have been proud to build, own, and operate an extensive & robust fibre-optic network throughout Toronto, Montreal, and Vancouver. We believe that people are at the heart of everything we do. We're committed to making life better for our customers, our employees, and the communities where we live and work.

Founded in the underserved Toronto neighbourhood of Liberty Village, we've always understood the importance of connection. That's why we committed ourselves to building a fibre-optic network throughout the community and have continued to expand our network ever since.

Now with over 450 employees, we continue to deploy our own independent construction, fibre splicing, installation, network operations and support teams. Our services are delivered to over thousands of commercial and residential service addresses using Beanfield owned facilities.

POSITION SUMMARY:

We pride ourselves on our commitment to ensure the culture at Beanfield is top notch! We care about our people and our community. Beanfield was established over 35 years ago and we have grown immensely in the last few years and what has made us so successful is our employees!! We continue to expand our footprint in the Greater Toronto, Montreal and Vancouver areas.

The Commercial Marketing Specialist will work with the Commercial Marketing and sales team to plan, develop, and implement lead and demand generation marketing strategies, lead marketing campaigns, and to increase brand awareness and customer acquisition.

WHAT YOU WILL BE DOING:

• Working with the management team to clearly define the company's brand and ensure that the brand is represented per standards both internally and externally.
• Assist in developing comprehensive strategic marketing campaigns and conducting database assessments.
• Work with the management team to clearly define the ideal customer, prospect base and buyer persona and how best to target them.
• Build prospect lists for campaigns, supply to sales and ensure deployment complies with CASL regulations.
• Analyze existing customer data and services to identify missed revenue opportunities through upselling and cross-selling tactics.
• Utilize existing prospecting resources, such as ZoomInfo, LinkedIn, internal database and propose new resources available in the market.
• Make strategic process improvement suggestions where needed.
• Increasing our online & community presence as extensions of our brand.
• Build and maintain strong relationships with community partners.
• Identify and maintain sponsorship and speaking opportunities which align with our brand values and provide Beanfield exposure through thought leadership.
• Strategize, plan, and execute integrated marketing campaigns.
• Assist in the execution of integrated online/offline search engine marketing, advertising, public relations, tradeshows and other campaigns to generate demand and increase net subscribers.
• Provide in-depth reporting and key learnings, before, during and post-campaign.
• Keep promotional and marketing materials relevant: updating copy and creative, placing orders, pricing, inventory, site drop offs and verifying invoices.
• Market Research: have a solid understanding of the Commercial competitor landscape, informing key stakeholders of competitor footprint, pricing, tactics, etc.
• Research and present market and industry trends while making strategic recommendations.
• Maintain media vendor relationships, assess and negotiate where cost savings can be made.
• Overseeing any Commercial Marketing Coordinators and Marketing Intern hires.
• Assisting with content where needed.
• All other duties as assigned.

WHAT WE ARE LOOKING FOR:

• Experience working with people is a MUST!
• 5+ years' experience working a relevant role
• Understanding of the telecommunications industry
• Strong organizational skills with the ability to work on various projects at any given time
• Proficiency in MS Office, specifically Excel, as this role will be responsible for a lot of reporting and data analysis
• Excellent time management skills and the ability to prioritize work
• Proficiency in French while not required, is an asset.

WHAT'S IN IT FOR YOU?

• Competitive base salary plus annual performance bonus.
• Permanent, full-time position.
• A comprehensive group insurance plan - medical, dental, vision care with health and lifestyle spending accounts.
• A fantastic parental leave top-up program.
• Multiple wellness and mental health programs and resources to help you thrive.
• Support for professional and career development.
• Multiple employee resource groups to get involved with!
• A dog-friendly office so you can bring your own companion and enjoy doggy cuddles!

DIVERSITY, INCLUSION, & EQUITY AND ACCESSIBILITY

Beanfield is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, etc. Beanfield is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation, contact us.

Please note that final candidates for this position will be required to undergo a confidential pre-employment check. Candidates must be legally able to work in Canada at this time. Beanfield regrets to inform that we are unable to sponsor employment Visas.