Region: Toronto, Ontario

Ready for a fresh, new career? Look no further because one of the world's most iconic brands can help you get there.

Why Join Us?

At Subway, ?better? is baked into our DNA. We are a brand that believes in continued improvement ... in our lives, our businesses, and our planet. From the handshake that started our very first sandwich shop to earning our position as one of the world's leading restaurant brands, we've always embraced change and the path ahead. And today, we're making better living way easier.

Our purpose is about more than the food we serve in our restaurants. It's centered on fueling healthy businesses and healthier lives. It is one of the most exciting times to join the Subway team and contribute to our transformational journey.

About the Role:

We have an exciting opportunity to support our Canada BU as a Director of Public Relations and Sponsorship. As a vital member of the Subway Canada Team, the Director of Public Relations and Sponsorship is responsible for collaborating with various critical business stakeholders to develop best-in-industry public relations initiatives and grow our sponsorship within the basketball vertical (Raptors, NBA, WNBA, Junior NBA) along with our Share of Heart program, Never Miss Lunch. The successful candidate must lead Public Relations and Sponsorship agencies in an inter-agency model to deliver results related to consumer relevancy and brand love targets.

If you feel that this is the role for you, and you are successful with your application, be ready to be Bold, Empowered, Accountable, and ready to have Fun in a fast paced and agile working environment.

Responsibilities include but are not limited to:

• Collaborate with Marketing, Category, Ops, and Subway Market Operations (SMO) to develop consumer public relations and influencer initiatives that strike through within the earned Canadian media landscape. This role will require extensive and efficient collaboration, especially with Creative Services and Social to ensure the development and execution of impactful public relations campaigns that drive the brand's relevancy forward with a target audience, growing share-of-voice within the QSR industry. The role will also work closely with the Senior Manager of Internal Communications to ensure the amplification of the campaign is delivered to a variety of internal stakeholders. Experience leading an agency partner, client-side, will be an asset.
• "Lead all Sponsorship strategies and initiatives, working on macro marketing communications levers to ensure the highest return on brand affinity and purchase consideration, alongside the Senior Manager of Sponsorship. Lead our basketball sponsorship within the vertical (Raptors/MLSE, NBA, WNBA, Junior NBA), and our Sponsorship agency. Work with internal and external stakeholders to continue our industry-leading sponsorship: activations, in-restaurant marketing assets, Sandwich Artist initiatives and system amplification, and external amplification (CRM, web, app, PR, social) in French and English. Sponsorship works closely with our Creative Services and Paid Media teams and works in parallel with our sports strategy".
• Lead Subway Canada's Never Miss Lunch proprietary initiative with Food Banks Canada while growing the impact the program is making on Canadian communities. French and English. Work with internal stakeholders and Food Banks Canada to further develop the Sustainability program, ultimately driving brand love and traffic for our franchisees: activations, in-restaurant marketing assets, Sandwich Artist training and system amplification, external amplification (CRM, web, app, PR, social) in both French and English. CSR works closely with our Creative Services and Paid Media teams while collaborating with the Senior Manager of Sponsorships.
• Builds relationships with cross-functional partners within the business to understand day-to-day happenings across initiatives and provide communications support. Contributes to the positive culture of the team by working well with others, coaching and teaching other team members, and being an all-around team player.

Qualifications:

• Bachelor's in Communications/Public Relations, Marketing, Journalism, English or related field highly suggested.
• 10-12 years of overall communications and/or sponsorship experience.
• Strategic thinking and robust understanding of the changing Canadian media, influencer, and sponsorship landscape.
• Excellent writing skills. French is an asset.
• Thrives in a fast-paced, evolving environment.
• Builds solid relationships and partnerships with organizational leaders, functional contacts and colleagues across the globe.
• Curiosity and eagerness to learn about the Subway business and opportunities to grow brand affinity.
• Manages projects in a deadline-driven environment.
• Quickly learns new social and media platforms to drive more effective brand engagement.
• Uses analytics tools to measure communications and sponsorship effectiveness throughout initiative or window lifecycle.

What do we Offer?

• Insurance Plans (Medical/Life)
• Pension/401K/RSP (country specific)
• Competitive Bonus
• Mobility Allowance
• Tuition Reimbursement
• Company Holidays
• Employee Resource Groups
• Volunteering time
• And Many More.....

Actual pay is determined based on a number of job-related factors including skills, education, training, credentials, qualifications, scope and complexity of role responsibilities, geographic location, performance, and working conditions.

OTHER DETAILS

• Job Family Mktg Mgmt & Support
• Pay Type Salary