Product Marketing Manager

Location: Ottawa, Ontario, Canada

Company: Nortac Defence

About Us: Nortac Defence is a leading innovator in geospatial systems, dedicated to delivering cutting-edge solutions that empower our customers and drive success. Our team is passionate about innovation, collaboration, and creating exceptional products that make a difference.

Position Summary: We are seeking a dynamic and experienced Product Marketing Manager to join our team. The successful candidate will be responsible for driving the go-to-market strategy for our products, ensuring alignment with our Product Operating Model framework. This role requires a strategic thinker with strong analytical skills, exceptional communication abilities, and a proven track record in product marketing.

KEY RESPONSIBILITIES:

1. Market Analysis:

• Conduct comprehensive market research to identify customer needs, market trends, and competitive landscape.
• Develop and maintain detailed buyer personas and market segmentation strategies.

2. Product Positioning and Messaging:

• Craft compelling product positioning and messaging that resonates with target audiences.
• Collaborate with product management to ensure product features and benefits align with market needs.

3. Go-to-Market Strategy:

• Develop and execute go-to-market plans for new product launches and updates, ensuring cross-functional alignment.
• Work closely with sales, product management, and other stakeholders to drive product adoption and revenue growth.

4. Content Creation and Campaigns:

• Create high-quality marketing collateral, including product brochures, presentations, case studies, and whitepapers.
• Develop and manage integrated marketing campaigns across various channels (digital, social, events, etc.) to generate leads and increase brand awareness.

5. Customer and Sales Enablement:

• Equip the sales team with the tools and training needed to effectively sell and support our products.
• Develop and deliver product training sessions, sales presentations, and competitive battle cards.

6. Performance Tracking and Reporting:

• Define key performance indicators (KPIs) and metrics to measure the success of marketing initiatives.
• Analyze campaign performance and market feedback to optimize strategies and achieve business objectives.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, or a related field preferable although relevant work experience taken into account; MBA is a plus.
• 5+ years of experience in product marketing, preferably in the (technology sector).
• Strong understanding of the Product Operating Model framework and its application in product marketing.
• Proven track record of successfully launching and managing products in a competitive market.
• Excellent written and verbal communication skills.
• Proficient in marketing automation tools and CRM systems.
• Ability to work effectively in a fast-paced, cross-functional environment.
• Strong analytical skills with the ability to translate data into actionable insights.

WHAT WE OFFER:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team.
• Career growth and development opportunities.
• Flexible working environment.

HOW TO APPLY:

Interested candidates are invited to submit their resume and cover letter outlining their qualifications and experience.

Equal Opportunity Employer: Nortac Defence is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.