Senior Marketing Manager

About the Company

Canadian Fiber Optics and Norther Lights Fiber is committed to bridging the digital divide: we bring best-in-class broadband internet to rural and underserved markets. We are built on a foundation of Courage, Curiosity, Compassion, and Humility. And the truth is... we love what we do! Bringing communities together is a powerful thing, and we are proud of the impact we make in the lives of our customers.

Job Summary:

We firmly believe that empowered and engaged people are a key to success. In this role, you will own creation, delivery and evolution of the brand strategy under the guidance of the Director of Sales & Marketing as well as the Executive leadership. What does that mean? Lots of space to develop and refine marketing strategies. Support from leadership to challenge the status-quo and increase our presence in the market. Leaning into grassroots, hyper-local events and tactics. You are leading the Marketing plan and know how to deliver awareness, consideration, and growth; we will guide you along the journey.

What you will be doing:

• Partner with marketing leadership to design and implement integrated strategies that are on-brand and effectively reach target audiences and grow brand awareness, consideration and engagement.
• Create and maintain the marketing calendar and holistic marketing communications plan to support product focuses and marketing priorities collaborating with the team across all omni-channel touchpoints including all owned, earned and paid media.
• Develop copy and collateral - in collaboration with the Agency - to support CFOC and NLF objectives.
• Figure out what works, what doesn't, and constantly find ways to improve results:
• Collaborate with cross-functional teams to ensure brand consistency and optimize the impact of marketing efforts. Work closely with internal and external stakeholders to ensure seamless integration of new programs into the existing brand ecosystem.
• Lead social media strategy, content planning, and reporting.
• Cultivate partnerships to increase visibility leveraging aligned opportunities for driving awareness and traffic.
• Analyze market trends and competitor strategies to identify opportunities for brand growth and differentiation. Manage brand awareness tracker and brand marketing KPI reporting.
• Foster strong relationships with key stakeholders, influencers, and external agencies to amplify our brand presence and reach.

What we are looking for:

• A passion for improving rural connectivity through a growth mindset.
• Someone who plays well in a collaborative team setting - you can gracefully take and provide constructive feedback, enjoy working with others, and believe that the best idea should win.
• A good mix of creativity and delivery - you can design and build a campaign while also following through on the execution.
• Someone who understands how to deliver results at each stage of the marketing funnel.
• A strong aesthetic sense and ability to drive and maintain brand aesthetic, with highly-detailed and organized nature.
• Solid grasp of social media and digital strategy - including SEO.
• At least 4-7 years brand marketing strategy, planning, and communications experience.
• Strong understanding of consumer insights and engagement tactics.
• Strong English and copywriting skills.
• Familiarity with budget planning, and ROI assessments of marketing initiatives. You don't have to be a Finance major but understand that each dollar spent should have a purpose and method to quantity impact.
• Experience with and passion for creative development and effectively briefing in and working with creative teams.

Schedule:

• This role is Monday-Friday, standard business hours, on-site typically Tuesday/Wednesday/Thursday.

What We Offer:

At Canadian Fiber Construction Corp. our priority is our employees. We are consistently working to provide a safe work environment, competitive wages, and many opportunities to learn and grow. We work at a pace that does not compromise our safety or quality of workmanship. If you commit to delivering results and make a difference, we look forward to hearing from you.

Diversity and Inclusion Statement

At Canadian Fiber Optics Corp., we are passionate about building a diverse and inclusive team that reflects the global community we serve. We believe that diverse perspectives fuel innovation and drive success.

We welcome applicants from all walks of life, and we are committed to creating an environment where everyone can thrive. We do not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Our hiring process is designed to be inclusive and accessible. If you need any accommodations during the application or interview process, please contact us via Isarta.

We are proud to support various employee resource groups and diversity initiatives that promote a culture of belonging and continuous learning. Join us in shaping the future of technology in a workplace where your unique contributions are valued.