SUMMARY STATEMENT

At Culture Shock Canada, we believe in using Hip Hop inspired dance to advocate for positive change. With over 25 years of experience in cultivating entertainment, education and empowerment in our communities, we want to expand our team to continue our mission.

Here's where you come in: we're looking for an innovative and strategic National Marketing & Communications Director who shares our passion for making a difference. You'll play a pivotal role in driving our marketing efforts, enhancing our brand visibility, and engaging our communities across Canada through compelling communications. This role requires active collaboration, creativity, and a results-oriented mindset to help propel Culture Shock Canada towards its goals. You'll work side-by-side alongside our Marketing Team and Executive Directors.

WHAT YOU GET

• Hands-on experience as a brand ambassador for a grassroots organization
• Valuable leadership experience within a dynamic, creative team
• A chance to grow your professional development skills for your portfolio
• A letter of recommendation towards your professional resume
• A great opportunity to give back to your community

RESPONSIBILITIES

• Strategic Planning: Develop and implement a comprehensive national marketing and communications strategy aligned with Culture Shock Canada's mission and goals.
• Brand Management: Oversee and enhance the organization's brand image, ensuring consistency across all marketing and communication channels.
• Content Creation: Lead the creation and dissemination of engaging content, including social media posts, newsletters, press releases, and promotional materials.
• Digital Marketing: Manage and optimize digital marketing campaigns, including SEO, email marketing, and online advertising, to increase reach and engagement.
• Community Engagement: Foster relationships with community members, partners, and stakeholders through targeted communication efforts.
• Media Relations: Cultivate and maintain relationships with media outlets to secure coverage and promote Culture Shock Canada's events and initiatives.
• Analytics and Reporting: Monitor and analyze marketing metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
• Leadership: Provide guidance and mentorship to a team of marketing volunteers, fostering a safe, collaborative and productive work environment.
• Collaboration: Work closely with the Executive Director, Board of Directors, and other team members to support organizational growth and success.

QUALIFICATIONS AND POSITION REQUIREMENTS

• Demonstrated experience in marketing, communications, or a related field, preferably in a non-profit or arts organization
• Strong strategic thinking, creativity, and problem-solving abilities
• Demonstrated project management and critical thinking skills
• Proficiency in digital marketing tools and platforms
• Excellent written and oral communication skills
• Passion for storytelling and ability to create compelling content for diverse audiences
• Demonstrated leadership skills with the ability to motivate and inspire a team
• Highly self-motivated team player with a proactive approach to work
• Highly creative, organized, flexible and able to meet deadlines
• Possesses strong self-awareness, a positive attitude, and good sense of humour
• An interest in current events and general thirst for knowledge
• A growth mindset

TIMELINE AND COMMITMENT:

• Part time, 2 year commitment including a 3 month provisional period
• 3 to 6 hours per week time commitment depending on workload

TO APPLY:

Please send the following : (1) your resume, (2) a cover letter explaining why you're excited about our work and why you'll be a great team member.

While we sincerely appreciate all applications, only those candidates selected for an interview will be contacted.

About Culture Shock Canada Community Programs:

Through structured Hip Hop dance-based education and enrichment programs for youth, Culture Shock Canada (CSC) addresses issues of social isolation & self-esteem, and builds relational, teamwork, and leadership skills. These programs provide enriching self-esteem building activities, education in relational, teamwork and leadership skills, as well as a platform for practicing those skills, developing social bonds, and successfully working towards a challenging long-term goal with peers. This contributes to greater resilience; helping youth to reach their full potential.

In both the Greater Toronto Area and Ottawa, CSC offers structured, after-school, Hip Hop dance programs for children and youth ages 6-18 in partnership with local community centers, YMCA's, Boys and Girls Clubs, schools, and other child and youth organizations (Community Partner Organizations). Activities take place on location of the Community Partner Organizations in a safe and positive environment. They are run by qualified adult instructors that have received youth and dance teacher training through CSC.

For more information, please visit our website: www.cultureshockcanada.org