Overview :

Company: Harlequin Enterprises ULC

Job Title: Assistant Manager, Social Media

Department : Brand Marketing

Status: Regular Full Time

Location: 22 Adelaide Street West, Toronto (hybrid model)

We celebrate and support the differences that make each of us unique, striving to create a welcoming workplace that ensures everyone has a voice and is able to do their best work. We welcome all applicants, including those who identify with groups that are traditionally underrepresented in the publishing industry including, but not limited to, Black, Indigenous, people of colour, members of the LGBTQIA2S+ community, and persons with disabilities.

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Job Summary:

We are looking for a highly motivated and creative individual to join Harlequin as the Assistant Manager, Social Media. In this role, the Assistant Manager will be responsible for developing the Harlequin Brand social media strategy in partnership with the Manager, Brand Marketing. Additionally, they will be responsible for the execution of brand strategy across social media channels to support initiatives for the Harlequin Brand, sub-brands and product lines to build engagement, and to build brand equity and sales in North America. The Assistant Manager, Social Media will work closely with the members of Brand Marketing team to brainstorm, support and plan brand campaigns and title specific initiatives.

The successful candidate will have a strong understanding of digital marketing trends and experience leading a brand's social strategy in accordance with brand guidelines. Always on top of the latest trends, the ideal candidate will continuously recommend social strategies to respond to and capitalize on the latest trends, cultural moments, and social conversations to create buzz around a brand with an incredible legacy spanning 75 years and inspiring global fan loyalty! This position reports to the Manager, Brand Marketing.

Duties and Responsibilities:

Social Media Strategy & Execution (45%)

• Develop Harlequin Brand social media strategy across all channels.
• Manages the scheduling and publishing of social content through social media management platform (Sprout Social) that engages consumers with corporate priorities, assists marketing campaigns and long-term audience development goals.
• Leads the organization and creation of monthly social media content calendars for the Harlequin master brand and sub-brand social channels.
• Maintains tracking of social media tactics and initiatives in digital support trackers for priority titles and campaigns.
• Work with key stakeholders across Brand Marketing, Editorial, Publicity, and Digital teams to manage a cohesive planning process.
• Works with the Manager, Digital Advertising to ideate and execute paid social media initiatives.
• Stays current with social media tools and platform features, trends, and best practices.
• Maintain a customer-centric approach to social media campaign planning to further existing customer relationship and cultivate new consumer relationships with Harlequin brands.
• Ensures social media postings employ best practices in hashtag usage, caption optimization, and accessibility.

Creative and Content Development (25%)

• Ideates and creates specialized social media content for organic and paid initiatives for priority titles and brand campaigns.
• Plans, develops and creates TikTok and Reels content.
• Manages freelance content creators for short-form videos.
• Prepares monthly social media content requirements for master brand and title-by-title support
• Composes associated post copy for always on, priority title and campaign content.
• In charge of ongoing author outreach for the author virtual live event programming, and video content creation including administration, communication with marketing, editorial and author engagement teams, and filming coordination.

Community Engagement (10%)

• Monitor, listen and respond to our communities to identify and escalate customer service, brand safety, public relations and inappropriate content issues.
• Coordinate with the freelance community moderators on engagement needs and opportunities across our master brand and sub brand social media channels.

Reporting, Measurement and Analysis (10%)

• Monitors social listening tools for the Harlequin brand and campaign reach, sentiment trends, and crisis management tracking monthly and escalate findings to Manager, Brand Marketing as necessary.
• Track results from social media initiatives/campaigns to assist in campaign and title-by-title post-mortems.
• Identify emerging trends across social media platforms and within channel performance data to recommend optimization tactics and social content.

Team Communications (10%)

• Works closely with Brand Marketing team to develop omni-channel brand marketing campaigns, as well as Brand Team to develop title specific campaigns and support various ad-hoc initiatives.
• Internally communicates all social media plans in a timely and clear manner.
• Presents social media campaigns, initiatives, and results to all key stakeholders.
Qualifications:

Qualifications:

• Post-secondary diploma/degree in Business/Marketing
• 2-3 years community management and moderation experience in a consumer driven digital marketing environment is preferred.
• Experience with current and emerging social media channels with an understanding of how they apply to the company's brands and initiatives.
• Must have high proficiency in Microsoft Office.
• Working knowledge of Photoshop, Canva & Sprout Social an asset.
• Harlequin product knowledge an asset.

Competencies and Skills

• Strong time management, organizational, and planning skills.
• Exceptional internal and external relationship management capabilities.
• Excellent communication skills, including ability to communicate complex information to non-technical audiences.
• Effective verbal and written communication skills and the ability to work successfully both independently and within a team dynamic.
• Creative thinker with a drive for results.
• Have exceptional writing skills and the ability communicate creatively and in an engaging manner, utilizing the brand guidelines and voice.
• Creative and innovative thinker with a drive for results
• Positive and Passionate with ability to work well within a close-knit, team environment.

What's in It For You?

• The opportunity to be part of a company on the leading edge of publishing, working with a very talented team and exceptional books
• Summer Hours from late May to early September
• Hybrid work, flexible start/stop times
• Work from anywhere 4 weeks per year!
• Paid time off days and vacation allotment, starting at three weeks (prorated based on start date)
• Flexible benefit plans to fit your needs and pension matching
• Author events and access to discounted books
• Working with passionate people!

About HarperCollins Canada and Harlequin

Harlequin is a leading publisher of commercial fiction and narrative nonfiction. We publish more than 100 titles a month that reach audiences globally. Encompassing highly recognizable imprints that span a broad number of genres, we are home to many award-winning New York Times and USA TODAY bestselling authors. Harlequin is a division of HarperCollins Publishers, the second-largest consumer book publisher in the world. Through HarperCollins's global publishing program, Harlequin titles are published in 17 countries and 16 languages.

Known worldwide for the quality of its list, HarperCollins Canada is the proud home of many bestselling and award-winning authors, including Esi Edugyan, Heather O'Neill, and Lawrence Hill. It is our vision to publish the best books of our generation and to work with authors over the length and breadth of their careers. Our authors are at the centre of everything we do. In addition to the Canadian publishing program, HarperCollins Canada is responsible for the sales, marketing, and publicity of HarperCollins titles from around the globe.

HarperCollins Canada and Harlequin are Equal Opportunity Employers committed to equal employment opportunities. Employment decisions are based on job requirements and the skills, knowledge, and experience of the candidate, regardless of any other factors unrelated to job performance.