POSITION DESCRIPTION

Position: Content Marketing Assistant

Reports To: Assistant Manager, Marketing & Communications

Last Updated: July 2024

Qualifications: A full or part-time daytime student at Sheridan College with a GPA of at least 2.5. Must be enrolled for the full 2024/2025 academic year. Not have an upcoming academic co-op term for the 2024/2025 academic year.

Term: July 2024 - April 2025

Location: Home Campus, Student Union Office/Hybrid

Hours: 10-15 hours per week

Pay Rate: $17.50

SCOPE AND NATURE

Sheridan Student Union Inc. represents all fee-paying students at Sheridan College. We are a

student led community enhancing the experience of our fellow students. This is achieved through

participation as an active member of the Sheridan community, facilitating opportunities for

student leadership, and the creation of strategic partnerships to improve the quality of life on

campus. For more information, visit www.thessu.ca

GENERAL RESPONSIBILITIES

As a Content Marketing Assistant you will be a creative force behind some of the Sheridan Student Union's most engaging website content. From creating copy for upcoming events and student savings pages, to curating the Sheridan Life Blog content and interactive quizzes, you are responsible for creating consistent, accurate and accessible copywriting for a wide range of SSU initiatives from food, events, clubs, student governance, and services.

You will report to the Assistant Manager of Marketing and Communications and Director of Marketing, Communications and Creative.

Specific Duties

Event Pages

• Develop creative, concise and engaging copy for SSU event pages
• Draft, edit and publish approved event pages to the SSU website in alignment with SSU's Brand Voice, SEO objectives and accessibility requirements

Student Savings Pages

• Draft and publish approved student savings pages

Blog Content Curation

• Curate the 2024 - 2025 Sheridan Life Blog Content Calendar alongside the Assistant Manager, Marketing and Communications
• Brainstorm relevant and intentional blog topics that align with the student life cycle and SSU organizational objectives
• Pitch blog content to fellow students
• Edit, Draft, Schedule and Publish Sheridan Life Blog Content written by fellow students in a timely manner and in accordance with the Accessibility for Ontarians with Disabilities Act (AODA)
• Write blog content on occasion
• Promote published blog content with fellow SSU staff on a consistent basis in our internal chat

Sheridan Life Monthly Updates

• Send a monthly update request to all departments within the SSU
• Create the SheridanLife Monthly Update Draft page
• Publish approved Monthly Updates to the SSU Website and LinkedIn
• Add the announcement and bit.ly to the SSU homepage
• Create the Monthly Cover image in Canva

Internal Promotion

• Share links to new blog content, student discounts and/or event pages with fellow SSU staff in our internal chat on a consistent basis

Quiz Content Creation

• Support the development of interactive quiz content that may be used across both digital and in-person marketing strategies
• Participate in meetings with other student leaders, Assistants and Managers to brainstorm engaging quiz content throughout the school year (these quizzes can be used at orientation, days of significance, etc.)

Creative Corner

• Upload and maintain the Creative Corner page and digital student submissions on a monthly

SSU Website and Blog Homepage Management

• Update the featured blog content on the #SheridanLife page in alignment with the student life cycle
• Add, sync and maintain SSU homepage sliders are up to date on the SSU homepage, SSU event page, Sheridan Life Blog and Creative Corner page
• Ensure all website content uses the correct tags, categories)

Staff Bios

• Add, update and publish staff pages on the SSU website

JOB QUALIFICATIONS

This job is for you if you are...

1. Adaptable, Forward- Thinking Curious and self-motivated

2. Passionate and knowledgeable on website management, marketing and storytelling

3. Knowledge about search engine optimization strategies

4. Have an ongoing interest in learning more about marketing

5. Detail-oriented

6. An expert in managing web pages, blogs or editorials

7. A team-player who loves digital marketing and creating content

8. A basic understanding of using Canva and design

9. Knowledgeable about Squarespace and the SSU is a plus

We thank all applicants for their interest; however, only qualified candidates will be contacted

for an interview. Please no phone calls.

The Sheridan Student Union welcomes diversity in the workplace and encourages

applications from all qualified individuals, including visible minorities, Aboriginal People,

and persons with disabilities. To request any accommodations, you may require in order to

participate in the recruitment process (including alternate formats of materials or

accessible meeting rooms) contact via Isarta to discuss your needs.

Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and

Reconciliation Commission.

We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.

OTHER DETAILS

• Pay Type Hourly
• Hiring Rate $17.50