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MARKETING MANAGER

At Murphy Hospitality Group we pride ourselves on a very high standard of quality service and products and it takes exceptional people to reach this higher level. We have an excellent employee training program and benefits package. We offer competitive wages and opportunities for advancement. It's all about the people!

Marketing Manager

Murphy Hospitality Group has an exciting opportunity for a Marketing Manager to join our world-class team of marketing professionals. Based in our Charlottetown, PEI, head office, the Marketing Manager is a key leader responsible for working closely with the Chief Marketing Officer to guide marketing business plans, strategies and communications.

The Marketing Manager will work within MHG's dynamic divisions (e.g. Events, Restaurants, Hotels/Spa, Breweries) partnering with locations to execute on marketing strategies.

As the Marketing Manager, You Will:

• Work with the Chief Marketing Officer to develop business plans, strategies and initiatives
• Provide leadership and expertise to manage and develop company brands, working with operational managers to plan and execute their marketing efforts
• Manage Digital Campaigns (e.g. Search Engine Optimization (SEO), Google Analytics, Fan Management Tools, etc.) managing relationships with partners, reporting on web traffic, etc.
• Oversee Website builds and changes, including copywriting, managing requests, coordinating flow, making recommendations, collaborate with vendors and partners (e.g. Web developers)
• Oversee the development and execution of Newsletters including copywriting, managing content, managing the ?user journey', etc.
• Oversee Influencer Campaigns and Events including the identification of potential partnerships, negotiate contracts, coordinate scheduling, etc.
• Providing creative direction for in-house graphic designers for digital projects (e.g. website builds/changes, digital campaigns, etc.)
• Aid in the planning and executing of company events and promotional campaigns
• Monitor, evaluate and report on marketing programs and promotions to assess results vs. desired outcomes

Who You Are:

• Highly organized person capable of managing multiple priorities and deadlines
• Self-driven leader who is detail and results oriented
• Demonstrated passion for Marketing function
• Highly collaborative with exceptional interpersonal skills
• Passion for the hospitality industry with an understanding and commitment to MHG's purpose of Creating Memorable Experiences
• Creative and innovative with the ability to think outside the box
• Adaptable and flexible with the ability to pivot and learn on the fly

What You'll Bring:

• Demonstrated experience in digital marketing, including website and digital advertising
• Demonstrated experience in creative and technical writing
• Diploma/Degree in Marketing or equivalent combination of education and experience
• 5+ years experience in a marketing role

What We Offer:

• Competitive Base Salary
• RRSP Matching Retirement Program
• Health and Dental benefits
• MHG Wellness & Fitness programs
• Growth and development opportunities
• Discounts at local shops and restaurants

Please visit our careers page to see more job opportunities.