Rise to the challenge

Rise is Canada's complete people management solution that gives employers everything they need to build loyal and productive teams-all in one place. We collaborate and co-create to build solutions that completely change how companies of all shapes and sizes manage their payroll, scheduling, time tracking, group benefits, recruitment, onboarding, and more.

At Rise, we're changing how work happens and how people work. We'd love for you to join us and experience the most positive, challenging, and transformative experience of your career.

About the role

As a Senior Content Marketing Manager at Rise, you will be responsible for defining and executing our content marketing strategy. You will work closely with cross-functional teams, including product, sales, customer success, and leadership, to ensure our content aligns with our brand and resonates with our target audience. This role requires a strategic thinker with a deep understanding of content marketing and a passion for storytelling.

The day-to-day

Content strategy: Develop and execute a comprehensive content strategy that supports business goals and enhances the customer journey.

Content creation: Produce high-quality, engaging content, including blog posts, eBooks, videos, and webinars. Ensure all content is on-brand, consistent in style, quality, and tone of voice.

SEO optimization: Implement SEO best practices to improve organic search rankings and drive traffic to our website. Work with the SEO team to identify keywords and optimize content accordingly.

Campaign management: Collaborate with the marketing team to create and manage content marketing campaigns that generate leads and nurture prospects through the sales funnel.

Content distribution: Develop and execute content distribution plans to maximize reach and engagement. Promote content using social media, email marketing, and other channels.

Reporting and analytics: Monitor and analyze content performance metrics. Use data-driven insights to optimize content strategy and improve ROI.

Cross-functional collaboration: Work with product marketing, sales, and customer success teams to ensure content aligns with product messaging and supports sales efforts.

Thought leadership: Establish Rise as a thought leader in the HR, payroll, and benefits space by producing insightful and innovative content that addresses industry trends and challenges.

About you

4+ years of relevant work experience in content marketing, product marketing or communications, preferably within the B2B SaaS industry.

Proven track record of creating and executing successful content marketing strategies.

Exceptional writing and editing skills, with the ability to craft compelling and persuasive content.

Strong understanding of SEO, keyword research, and web traffic metrics.

Experience with marketing software such as HubSpot, Salesforce, and GA4.

Excellent team player with strong attention to detail and good time management skills.

Ability to think creatively and strategically to develop content that resonates with target audiences.

Experience marketing to HR or Payroll buyers is a big plus-but an insatiable curiosity to learn about this audience is much more crucial.

What Rise offers

Rise is all about creating a positive company culture, both for our clients and our employees. We believe that happiness isn't the cause of employee engagement, it's the result.

The base salary for this position is $75-110k, depending on experience, plus stock options.

We offer a flexible hybrid work policy, allowing employees to work from home and also take advantage of our beautiful office space.

Rise believes that time off is just as important as time spent. We offer 3 weeks of paid vacation, flexible personal wellness days, as well as one day off for your birthday and your work anniversary.

We support your growth with a personal $1,000 learning and development budget to take courses, attend conferences, webinars, you name it!

We offer no-wait benefits. This means that starting your first day, you have access to our comprehensive benefits package which includes dental, eye care, and $2,000 in counselling coverage, among many other great health benefits.