Marketing Generalist at Royal Park Realty

Are you a marketing enthusiast ready to shape a commercial real estate brokerage? Join us at Royal Park Realty, a well-established commercial real estate brokerage in Edmonton, AB, with a history of excellence since the 1970s. We specialize in industrial, office, and retail sales and leasing, and we're looking for a dynamic Marketing Generalist to elevate our brand and drive our success to new heights.

What You'll Be Doing

As our Marketing Generalist, you'll be at the heart of our marketing efforts, tackling a variety of tasks that keep our brand vibrant and engaging. Your responsibilities will be grouped into three main areas:

Content Creation and Management

• Brochure Design: Design and produce brochures to market our properties.
• Social Media Management: Post and manage content across our social media platforms using tools like Hootsuite or Buffer.
• Website Management: Handle updates and changes to our WordPress website, ensuring it reflects our current mission and vision.
• Copywriting: Create engaging and persuasive content for various marketing channels.

Campaign Development and Execution

• Email Campaigns: Develop and send out targeted email campaigns using platforms like Mailchimp or Constant Contact.
• Customer Segmentation: Optimize and segment our contact lists, creating customized copy consistent across all platforms.
• Brand Perception: Implement strategies to enhance our perception in the marketplace.

Analytics and Optimization

• AI Integration: Utilize AI tools for marketing automation and content creation.
• Digital Marketing Analytics: Use tools like Google Analytics to monitor and optimize marketing efforts.
• Revenue Growth: Contribute to strategies aimed at increasing company revenue.

You're Probably a Match If You Have

Technical Skills:

• Email Marketing Platforms: Proficiency with platforms like Mailchimp or Constant Contact.
• Content Management Systems: Knowledge of WordPress for website management.
• Graphic Design Tools: Skills in Adobe InDesign and Photoshop.
• Social Media Management: Experience with tools like Hootsuite or Buffer.
• Digital Marketing Tools: Familiarity with Google Analytics and SEO best practices.
• AI Proficiency: Experience using AI tools for marketing automation and content creation.
• CRM Experience: Experience with Customer Relationship Management systems is not necessary but helpful.

Creative and Communication Skills:

• Copywriting: Strong writing skills for creating engaging and persuasive content.
• Creative Thinking: Innovative and problem-solving mindset.
• Communication Skills: Excellent written and verbal communication abilities.

Organizational and Team Skills:

• Organizational Skills: Ability to manage multiple tasks and deadlines effectively.
• Team Collaboration: Ability to work well in a team environment.

About Us

At Royal Park Realty, we pride ourselves on being trusted advisors to our clients, building long-term relationships that stand the test of time. Our mission is rooted in providing exceptional service and expert advice in the commercial real estate market of Edmonton and surrounding areas. With decades of experience, we have a solid presence in the industry, particularly in industrial, office, and retail sectors.

A Glimpse of What We Offer

• Competitive Salary: $70,000 - $90,000 CAD per year, reflecting market rates and rewarding your contributions.
• Performance Bonus: Up to 10-15% of the base salary, based on achieving specific marketing goals and KPIs.
• Flexible Work Arrangements: Balance your professional and personal life.
• Career Growth Opportunities: Potential for advancement within the company.
• Networking Opportunities: Engage with industry professionals and expand your network.

How to Apply

Ready to seize a fantastic opportunity with Royal Park Realty? Follow these simple steps:

• Send your resume and a cover email. 
• Create a mock-up social media post promoting one of our current commercial properties on either Facebook, LinkedIn, or Instagram. Write a compelling caption (up to 150 words), select or describe an appropriate image (e.g., an exterior shot of the property or an interior highlight), and include relevant hashtags and a call-to-action. Submit your mockup attached to your email application.
• Quickly rank the homepage of our competitor's websites - the three worst and once sentence, with a small screenshot accompanying the site, why you thought that.
• Portfolio - include with your email links to your portfolio(s).

Remember, this isn't just any opportunity - it's a chance to fundamentally shape our future. We're seeking candidates who are genuinely enthusiastic about this role.

If selected for an interview, expect a brief Zoom call where we'll connect face-to-face before we proceed to in-person interviews.

Stick to the instructions provided; exceeding them won't earn you extra points. Let's make this a step towards an exciting future together!