MARKETING STRATEGIST, ARTS ALIVE 

Competition number: J0724-0883
Department: Marketing
Status: Full-Time, 3-Year Term
Hours: Monday to Friday, 9:00 a.m. to 5:00 p.m. (35 hours per week)
occasional weekend or evening work
Annual/hourly salary: $71,700 – $89,600 (position with benefits and pension plan)
Closing date: August 25, 2024
Anticipated start date: As soon as possible

INTRODUCING THE NATIONAL ARTS CENTRE

The National Arts Centre (NAC) is Canada’s bilingual, multi-disciplinary home for the performing arts. The NAC presents, creates, produces, and co-produces performing arts programming in various streams – the NAC Orchestra, Dance, English Theatre, French Theatre, Indigenous Theatre, and Popular Music and Variety – and nurtures the next generation of audiences and artists from across Canada. The NAC is located in the National Capital Region on the unceded territory of the Anishinaabe Algonquin Nation.

At the National Arts Centre, we believe the performing arts are vital to the human experience. A house of dreams for the Canadian performing arts, we work with artists and arts organizations from across this land to revitalize our sector.
Curious to learn more? Read our 2023-2026 Strategic Plan, The Journey Ahead.

EQUITY, DIVERSITY, INCLUSION, ANTI-RACISM AND ACCESSIBILITY

We are on a journey, committed to ensuring that equity, diversity, inclusion, accessibility, anti-racism and reconciliation with Indigenous peoples will guide our actions.

The NAC welcomes applications from candidates who can help us meet our vision, and contribute to the diversity of lived experiences, perspectives, and approaches. When you join the NAC, you will be part of an inclusive community working hard to dismantle barriers to employees’ well-being, access, potential, and success. The NAC actively seeks candidates who identify as women, Indigenous, Black, Persons of Colour (IBPoC), members of 2SLGBTQIA+ communities, and people with disabilities. We encourage you to self-identify in the recruitment process.

KEY ACTIVITIES:

Reporting to the Senior Marketing Manager, you will elevate the Arts Alive brand among schools, youth, and families locally and nationally. You will lead the development, implementation, and reporting of annual marketing strategies across all artistic disciplines (dance, theatre, music) to increase awareness, engagement, and attendance for all NAC Arts Alive products and events. To do this, you will collaborate with various stakeholders, partners, and leaders to design campaigns, initiatives and market activations that resonate. Ones that ultimately inspire schools, youth, and families to (repeatedly) attend and actively participate in events at the NAC.

YOU’LL THRIVE HERE BECAUSE:

• You enjoy leading projects from start to finish and working with various stakeholders to ensure timely and budget-friendly delivery;
• You excel at coordinating between different departments, stakeholders and teams efficiently by streamlining communication and establishing effective processes to get the work done;
• You’re committed to amplifying the voices of youth, families, and schools to create an inclusive and nurturing environment that embraces their presence;
• You’re proficient in implementing effective branding, communications and marketing practices;
• You’re a gamechanger, able to connect the dots and solve puzzles with grit and a smile;
• You’re a champion for communities, be they small, large or underrecognized;
• You’re curious to learn more and committed to growing;
• You’ve got the analytical and creative skills to design campaigns that captivate hearts, fuel loyalty and spark engagement.

YOUR WORK MIGHT INCLUDE:

• Campaign Creation – Design and deliver repeatable and financially responsible campaigns that leverage multimedia content built for distribution on various channels in order to raise awareness and drive attendance
• Analysis & Insights – Embrace a data-informed approach to the work, ensuring that proposals, business cases and strategic recommendations are based on sound evidence and critical research
• Communications Mastery – Develop and disseminate effective and engaging content that amplify the Arts Alive brand, mission and projects – be it on social media, by email or else
• Project Management – Act as Project Manager, for selected initiatives/activations, so that teams are given clear goals, milestones and information to execute their work effectively and timely
• Brand Narratives – Resonate, captivate and inspire audiences with consistent and relevant creative and stories and initiatives
• Innovation & Ingenuity – Collaborate with a cross-section of teammates, partners, leaders and communities to implement solutions that stick
• Budget Balancing – Ensure that work is tracked and managed in a way that is financially responsible, in line with budgetary realities and mindful of saving (vs. spending) whenever possible
• Cross-Disciplinary Relations – Navigate and collaborate with your colleagues across all disciplines in service of fulfilling Arts Alive’s mission, bringing life to ideas that bring audiences towards the art on our stages.

REQUIRED QUALIFICATIONS:

• Post secondary diploma/degree in Business, Marketing or related discipline;
• Minimum three (3) years of experience as a brand marketer or similar position;
• Fluency in both official languages is required;
• Excellent communication and presentation skills, especially in writing and editing, including the ability to create, edit, and proofread marketing materials, and post content on social media or the website;
• Demonstrated sense of initiative and a proactive approach to problem-solving;
• Superior project management skills with a proven ability to deliver multiple projects on time, within budget and within scope;
• Superior knowledge of, and experience in, digital marketing, including social media and digital marketing solutions;
• Experience in agency relationship management, as well as marketing campaign strategy development, implementation, analysis and reporting;
• Strong creative and analytical thinking and reporting skills;
• Ability to thrive in a fast paced, high-volume environment with shifting priorities and multiple stakeholders;
• Experience managing budgets;
• Experience in education marketing/marketing to schools would be an asset;
• Experience in arts and/or entertainment marketing would be an asset;
• Knowledge of the performing arts and/or performing arts education would be an asset;
• Proficiency in using MS Word and Excel;
• Must be available to work in the office six (6) days out of ten (10) days, as well as occasional weekend or evening work.
• Ready to take your marketing career to the next level? Join us and make a significant impact on the promotion and growth of NAC Arts Alive!

Who can apply:

Persons residing in Canada and Canadian citizens residing abroad. Preference will be given to Canadian citizens.
As part of NAC’s interview process, in-person interviews may be required. Please ensure to have the most up-to-date information on your résumé including your current email address.

The National Arts Centre (NAC) is committed to inclusive employee recruitment and selection. The NAC welcomes and encourages applications from people with disabilities. If you require accommodation during the selection process, please inform us as soon as possible and we will make every effort to fulfill your accommodation request.

The successful candidate will be required to provide the original or a certified true copy of their education credentials as appropriate, along with proof of a valid Background Check as a condition of employment.
While we appreciate all applications, only those selected for an interview will be contacted by us.

How to apply:

Please submit your cover letter and résumé online through the “Career Opportunities” section of our website at https://nac-cna.ca/en/careers.
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