POSITION: Growth Marketing Manager

DEPARTMENT: Marketing

REPORTING TO: VP Marketing

ABOUT US

withinUs is a female-founded, independent, Canadian company based out of Vancouver, B.C. Since 2013, withinUs has delivered premium-select and innovative natural health products with superior customer care. withinUs was the first company to offer a premium select-grade marine collagen peptide to the North American market and is the fastest-growing health and wellness company in Canada.

To help us continue growing, we are seeking an experienced Growth Marketing Manager with the ability to develop comprehensive digital marketing strategies and push boundaries.

OBJECTIVES OF THE ROLE

As the Digital Marketing Manager, you will develop, implement, and manage marketing campaigns that promote all of the amazing product and brand moments at withinUs. This role is crucial for driving traffic, boosting sales on our website, and increasing brand awareness through paid and organic channels (SEO/SEM/Meta/Google. Additionally the Growth Marketing Manager will;

• Directly influence the online visibility, customer acquisition, and revenue growth at withinUs by leveraging digital channels effectively.
• Lead withinUs on a path to reach a wider audience on a global level to achieve our ambitious marketing objectives.
• Manage and optimize the e-commerce store to enhance user experience and drive sales growth.

RESPONSIBILITIES

• Lead in the creation, implementation and active management of digital marketing campaigns within the allocated budget.
• Create advertising materials for digital marketing campaigns, including search ads, social ads, native ads, video ads, and display ads.
• Execute digital advertising campaigns, focusing on meeting deadlines and reporting on results.
• Develop and implement strategies for customer acquisition, retention, and loyalty programs
• Manage the e-commerce store, including product listings, promotions, and user experience enhancements
• Maintain ongoing PPC campaigns, including ongoing campaign keyword research.
• Manage Google Ads, SEO, SEM, and other digital marketing activities.
• Monitor, analyze and report on campaign performance, all while making data-driven decisions to optimize ROI and brand reputation.
• Collaborate with the creative team to produce engaging and effective digital content.
• Utilize analytics tools to track and report on performance metrics.
• Monitor trends in the digital ads space.
• Other duties as required on a daily basis.

REQUIREMENTS

• 3-4 years of experience in digital marketing, specifically in managing Google Ads and SEO/SEM.
• Strong analytical skills and experience with web analytics and ecommerce tools (e.g., Shopify, Google Analytics, SEMrush, Ahrefs, Klaviyo, Salesforce).
• Proven track record of successfully managing digital marketing campaigns.
• Experience with Adobe Design suite (Photoshop, InDesign); familiarity with HTML5 ad creation is an asset.
• Ability to work in a fast-paced, dynamic environment.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills.
• Bilingualism (English/French) is an asset.

WHY JOIN US

This is an exciting opportunity to work alongside an incredible team where the possibilities are limitless. withinUs? has evolved from an emerging start-up to a notable presence in Canada's health and wellness landscape. Our growth journey was spotlighted when Canadian Business and Maclean's magazine recognized withinUs? on the 2018 Startup 50 ranking as one of Canada's fastest-growing new companies. We placed 65th on their Growth 500 list in 2019. Moreover, we've been honored to be among the select group featured in the Globe and Mail's ranking of Canada's Top Growing Companies for five consecutive years. This series of accolades underscores our significant impact and expansion within the industry.

WHAT WE OFFER:

• Generous Benefits: Extended health and dental benefits, EAP, RRSP matching program, bonus based on personal & company performance, individual development program and funding, fitness benefits, paid volunteer day, paid birthday off, and complimentary withinUs products.
• Fun, Flexible Workplace:, On-site kitchen with food, snacks, and smoothies, dog-friendly office, flex days, pay equity, hybrid options, cell phone allowance, regular team events, and green initiative.
• Exciting Growth: Be part of one of the fastest-growing consumer brands with opportunities for professional development and career advancement.
• Innovative Culture: Join a team of passionate individuals dedicated to creating innovative products that improve people's lives.
• mpactful Work: Contribute to meaningful work in the health and wellness industry, making a positive impact on our customers' well-being.

Salary Range: $80,000-$90,000 CAD per annum

THE TEAM AND CULTURE AT WITHINUS

• Forward-thinking, and solutions-oriented
• Collaborative, passionate, and highly effective
• Supportive, and resilient
• Motivated, empowered, and committed
• Solution-orientated and accountable
• Caring and fun
• Built on friendship and trust, be part of an innovative, growing business, supported by a collaborative team.

HOW WE HIRE

withinUs is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate's journey is consistent, and the selection process is unbiased, we will not respond to any personal messages regarding this role or other opportunities. We thank all candidates for their time and interest in working at withinUs, however, only those being considered for opportunities will be contacted.

INCLUSIVITY

withinUs is committed to building a transparent environment where everyone feels heard, welcomed, and included. Diversity, inclusion, & belonging are fundamental in our vision to create a more inclusive future.

TO APPLY

To apply, please submit your resume and a cover letter in confidence explaining why you are the perfect fit for the role of Growth Marketing Manager. We look forward to hearing from you!

We thank all applicants for their interest; however, only short-listed candidates will be contacted.

withinUs gratefully acknowledge the opportunity to work, grow and learn together on this traditional, ancestral, and unceded territory of the Musqueam, Squamish, and Tsleil-Waututh peoples.

?We look forward to hearing from you!