As Toon Boom’s Head of Marketing, you will spearhead our marketing efforts and drive brand growth. With a proven track record in developing and executing successful marketing strategies, you will lead a dynamic and high-performing team.

This role demands a strategic leader with a deep understanding of the animation industry (ideally), stellar marketing skills, and the ability to inspire and guide your team.

Reporting directly to the CRO, you will shape our overall marketing strategy, oversee all marketing initiatives, and ensure they align with our business objectives.

YOUR KEY RESPONSIBILITIES:

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth across both commercial and educational segments.

• Lead and mentor a talented marketing team, providing guidance, support, and development opportunities to ensure high performance and continuous improvement.

• Collaborate cross-functionally with sales, product, customer operations and other key stakeholders to align marketing efforts with overall business goals and objectives.

• Utilize market research, customer insights, and competitive analysis to identify opportunities for innovation and differentiation in the market.

• Collaborate with stakeholders to support SEO, SEM, email marketing, social media, and online advertising to increase brand visibility and drive traffic.

• Oversee the development of compelling marketing collateral, including website content, sales materials, presentations, and advertising campaigns.

• Manage marketing budgets, track performance metrics, and provide regular reporting and analysis to senior leadership.

• Stay current with industry trends, best practices, and emerging technologies to ensure our marketing efforts remain innovative and effective.

🎯 WHAT YOU'LL NEED

• You have a Bachelor’s degree in Marketing, Business Administration, or a related field.

• You speak French fluently.

• You bring at least 8+ years of progressive experience in marketing roles, with at least 4 years in a senior leadership position, emphasizing strong data analysis to support decision-making.

• You have a proven track record of developing and executing successful marketing strategies that drive business results.

• You possess strong leadership skills with the ability to inspire and motivate a team to achieve goals and objectives.

• You have excellent communication and interpersonal skills, with the ability to build relationships and collaborate effectively across all levels of the organization.

• You are a strategic thinker with strong analytical skills and the ability to translate data and insights into actionable marketing initiatives.

• You have demonstrated experience in managing marketing budgets, forecasting revenue, and delivering results in a fast-paced, high-growth environment.

• You have experience in B2B marketing, animation, AI, gaming, SaaS, or the technology industry (preferred).

🤩 WHAT WE OFFER

At Toon Boom, we understand the importance of work-life balance and comprehensive benefits for our team. Here's what you can expect when you join us:

• Generous Time Off: Enjoy a minimum of 14 statutory holidays, an additional holiday break between Christmas and New Year, and start with a minimum of 3 weeks of vacation per year.

• Health & Wellness: Benefit from group insurance that includes virtual health medicine, making access to healthcare easier and more convenient, along with a $2,500 annual allowance for mental health specialists.

• Support Through Life's Challenges: Our Employee Assistance Program (PAE) is there to support you through life's ups and downs.

• RRSP Contributions: We offer a competitive RRSP contribution plan to support your financial future. After 90 days of employment, we contribute 3% to your RRSP. Additionally, if you choose to contribute 3% as well, we'll match it with another 3%, effectively doubling your contribution to a total of 6%.

• Personal and Sick Days: We provide 10 days of personal and sick leave to ensure you can take care of yourself when needed.

• Work Flexibility: Embrace a hybrid and remote-friendly work environment, with flexible work hours to suit your lifestyle.

🤝 WHAT TO EXPECT DURING THE RECRUITMENT PROCESS

Joining our team starts with a transparent and respectful recruitment journey. Although our HR team is small, with just our dedicated People Operations Director, we make every effort to respond to each applicant. Here's what you can expect:

• Initial Contact: If your application catches our eye, our People Operations Director will reach out to you for an introductory call.

• Meeting the Team: Following a successful initial discussion, you’ll have the opportunity to meet your manager as well as more members of the team to get to know each other better!

• Inclusive and Accessible: We're committed to making our recruitment process accessible to everyone. Should you require any accommodations to participate fully in the process, please let us know. We respect your privacy and will adapt the process to meet your needs, ensuring a fair and comfortable experience for all candidates.

🖤 DIVERSITY STATEMENT

At Toon Boom, we embrace diversity in its fullest form. We welcome individuals from all backgrounds, cultures, genders, ages, sexual orientations, abilities, and beliefs. Our commitment is to create a safe and inclusive environment where everyone can bring their whole self to work. We believe in the strength and innovation that come from diverse experiences and perspectives.