KEY RESPONSIBILITIES :

• Conduct hands-on data analysis targeting key business priorities, delivering strategic insights.
• Define and communicate data requirements to database marketing specialists for addressing business questions.
• Implement and manage data collection systems across various channels, including website tagging.
• Deliver actionable insights to stakeholders, using data automation and analysis techniques.
• Promote the use of quantitative analysis to improve business outcomes with client-focused solutions.
• Drive continuous improvement in data quality and reliability through effective data management.

QUALIFICATIONS :

• 3 years of hands-on data analysis experience, including manipulation and analysis of large datasets.
• Experience with web analytics tools, such as Google Analytics (knowledge of WebTrends and/or SiteCatalyst is a plus).
• Familiarity with Tag Management Systems like Google Tag Manager, Tealium, or Ensighten.
• Understanding of digital marketing tactics, including online media (display, paid search, SEO), CRM, and mobile apps.Basic knowledge of statistical analysis principles.
• Strong communication skills, capable of presenting complex findings persuasively to stakeholders.
• Proficiency in SQL for data extraction and manipulation.
• Basic to mid-level proficiency in Tableau for data visualization.
• Knowledge of data warehouse technologies and methodologies.
• Understanding of website tagging and tag management for accurate data collection.
• Ability to automate data processes and perform in-depth analysis; Google Ads certifications are a plus.

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