COMPANY DESCRIPTION

The University Health Network, where ?above all else the needs of patients come first?, encompasses?Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute and the Michener Institute of Education. The breadth of research, the complexity of the cases treated, and the magnitude of its educational enterprise has made UHN a national and international resource for patient care, research and education. With a long tradition of ground breaking firsts and a purpose of ?Transforming lives and communities through excellence in care, discovery and learning?, the University Health Network (UHN), Canada's largest research teaching hospital, brings together over 16,000 employees, more than 1,200 physicians, 8,000+ students, and many volunteers. UHN is a caring, creative place where amazing people are amazing the world.?

UHN is Canada's No. 1 hospital and the world's No. 1 publicly funded hospital. With 10 sites and more than 20,000 members of TeamUHN, UHN consists of Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute, The Michener Institute of Education at UHN and West Park Healthcare Centre. As Canada's top research hospital, the scope of research and complexity of cases at UHN have made it a national and international source for discovery, education and patient care. UHN brings together the right tools, technologies and talent to make us an international leader in healthcare and the ideal place to build your career. Discover more at www.uhn.ca.

JOB DESCRIPTION

The Digital Marketing Advisor is an integral member of the Communications and Brand Strategy Team. Reporting to the Manager, Marketing & Digital Communications, and working closely with the Manager, Public Affairs, at University Health Network's West Park Healthcare Centre, the Digital Marketing Advisor, will help effectively plan, create, disseminate, and analyze engaging digital content across UHN's web platforms, including uhn.ca, email communications, and paid media channels. The individual drives UHN brand awareness and has extensive experience and expertise in digital marketing best practices, software tools and industry trends.

Requirements

Web Content and SEO:

• Update web content on uhn.ca, westpark.org and subsites, build high-quality content and develop web content that tells our story in a succinct, clear and compelling manner and manage ongoing general website maintenance and upkeep including fixing broken links and ensuring UHN's compliance with Accessibility for Ontarians with Disabilities Act (AODA) standards
• Provide internal support and expertise to content creators within business units to ensure website revitalization projects prioritize user experience and online journey and attain all necessary approvals prior to publication
• Execute the integration of UHN-affiliated web properties, including the existing West Park Healthcare Centre website into the UHN.ca platform
• Assist with implementing content updates and executing other strategies to improve UHN's SEO efforts and SERP ranking

Email Marketing

• Design, build and maintain email templates for internal communications and TeamUHN newsletters ensuring layouts are optimized, user and mobile-friendly
• Knowledge of email marketing best practices to help drive effective communication and engagement, reach and connect with target audiences and optimize results

Paid Media:

• Perform day-to-day campaign management including building, launching, monitoring, reporting on, analyzing, and optimizing campaigns
• Support social (Meta, LinkedIn and Twitter) and search (Google search, display, video and Performance Max) campaigns by assisting with strategy, establishing campaign goals and KPIs, identifying key audience segments and building target personas, conducting keyword research, amongst other related tasks

Marketing Analytics

• Utilize data to measure the impact and effectiveness of digital marketing initiatives, including website, email, social media and content marketing, and identify opportunities for optimization and improvement
• Support strategic decision-making by analyzing data, identifying trends and delivering insights to achieve maximum results
• Champion a data-driven approach with internal stakeholders and collaborate with team members to track, report and analyze digital performance metrics in support of integrated omnichannel marketing strategies

QUALIFICATIONS

• 5+ years digital marketing experience either in-house or in an agency/client environment
• Post-secondary degree or diploma in marketing communications, public relations or related field
• A strong understanding of social media and search best practices and highly proficient with social media platforms, including Facebook, LinkedIn, Twitter, Instagram and YouTube, programming and planning tools, like Meltwater, and analytics and advertising platforms, such as Meta Ad Manager, Google Ads, and Google Analytics
• A strong understanding of content management systems, including SharePoint and Sitecore, and basic understanding of HTML and CSS
• Knowledge and experience using content management systems such as Sitecore an asset
• A strong understanding of email marketing tools, including Constant Contact, Mailchimp and MS Outlook, and some experience with lead generation and marketing automation
• Highly adaptive, data-driven marketer with the ability to conceive, execute and analyze innovative and out-of-the-box solutions
• Strong organizational, project-management and problem-solving skills, with an ability to multitask to a high degree of accuracy and attention to detail in a deadline-driven environment
• Excellent communicator with the ability to collaborate and work cross-functionally with multiple internal and external stakeholders
• A quick study and proactive worker with a willingness to learn and to pick up skills as required, an evident commitment to continuous learning, and looking to contribute in a meaningful way
• Motivated self-started with the ability to work independently and as part of a team
• Demonstrated excellence in communication, team building, and the ability to initiate and model positive change
• Knowledge of CASL, CAN-SPAM and anti-spam legislations
• Good understanding of AODA practices (WCAG), best practices in accessible, user-centred design and content creation, and familiarity with current provincial accessibility guidelines.
• Experience or interest in working within the healthcare sector

ADDITIONAL INFORMATION

Location:

This is a hybrid position with office locations based across UHN sites including West Park Healthcare Centre and the Toronto General Hospital site.

This is a particularly exciting time to join the Communications and Brand Strategy team at UHN! We have a refreshed mandate, new structure, and great goals that allow everyone across the department to contribute and shine.

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates. Please ensure you check your email regularly.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.

All UHN Employees are required to be fully vaccinated with a COVID-19 vaccine series, approved by Health Canada or the World Health Organization, as a condition of hire. Proof of COVID-19 vaccination will be required. Should you be the successful candidate, you will be required to comply with UHN's mandatory Vaccination Policy that is in effect.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates. Please ensure you check your email regularly.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.