Job Title: Marketing Specialist

Company: Lush Designs

Location: Hybrid (Remote with on-site visits in Waterloo, Ontario)

ABOUT US:

Lush Designs is a leading interior design studio based in Waterloo, Ontario, specializing in transforming spaces with elegance and creativity. We are seeking a talented Marketing Specialist to join our team and drive our digital marketing efforts, elevate our brand presence, and create compelling content that showcases our design expertise.

JOB DESCRIPTION:

As a Marketing Specialist at Lush Designs, you will play a crucial role in managing and executing our marketing strategies across various digital platforms. You will be responsible for creating, curating, and managing engaging content that highlights our design projects and studio activities. Your role will involve a blend of digital marketing, social media management, photography, video editing, website updates, and content creation.

KEY RESPONSIBILITIES:

• Digital Marketing: Develop and implement digital marketing campaigns to drive traffic, engagement, and lead generation. Utilize SEO, PPC, email marketing, and other strategies to enhance our online presence.
• Social Media Management: Manage and grow our social media channels, including Facebook, Instagram, LinkedIn, and Twitter. Create and schedule posts, engage with followers, and analyze performance metrics.
• Photography & Videography: Capture high-quality photos and videos of construction sites, completed design projects, and studio events. Edit content to produce professional marketing materials and social media posts.
• Video Editing: Edit promotional videos, project showcases, and other multimedia content to ensure they are engaging and aligned with our brand.
• Website Updates: Regularly update and maintain the company website with fresh content, project highlights, and other relevant information. Ensure the site is user-friendly and optimized for performance.
• Content Creation: Develop internal and external marketing materials, including brochures, flyers, newsletters, and blog posts. Write compelling and relevant blog content that reflects our design philosophy and expertise.
• On-Site Visits: Conduct on-site visits to construction sites and completed projects as needed for content creation. Capture and document design progress and final results for marketing use.

REQUIREMENTS:

• Proven experience in digital marketing, social media management, photography, and video editing.
• Proficiency in Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator, etc.) or similar tools.
• Strong writing skills with the ability to create engaging and persuasive content.
• Experience managing and updating websites using CMS platforms (e.g., WordPress).
• Ability to work independently and manage multiple projects in a hybrid work environment.
• Reliable transportation and availability for occasional on-site visits in Waterloo, Ontario.
• A portfolio showcasing your photography, videography, and marketing work is required.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Design, or a related field.
• Minimum of 2-3 years of experience in a similar role.
• Strong organizational and time-management skills.
• Creative mindset with attention to detail and a passion for interior design.

How to Apply:

Interested candidates should submit their resume, cover letter, and portfolio. In your cover letter, please describe your relevant experience and why you are excited about the opportunity to work with Lush Designs.

Lush Designs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees