Department: Marketing

Location: Remote

Compensation: $73,500 - $85,000 annually

Please note: the posted salary range is intended to provide potential candidates with a general understanding of the compensation associated with the position. The actual salary offered may be at any point within the posted range, depending on individual qualifications and other relevant factors.

About Islamic Relief :

Islamic Relief is an international relief and development agency striving to alleviate poverty and suffering around the world regardless of colour, race or religion. Established in 1984 in response to the widespread famine in Africa, Islamic Relief has grown to be a key, well known and respected aid agency in disaster relief and the ongoing development of people in over 25 countries. It specialises in Education & Training, Health and Nutrition, Water & Sanitation, Income Generation, Orphans' Support, Emergency Relief and Disaster Preparedness. Islamic Relief is a member of the Humanitarian Coalition.

About the Department:

Join our dynamic Marketing Department, where creativity meets purpose. Our team is dedicated to crafting compelling campaigns and content that inspire and engage our community. We strive to amplify our mission, drive donor engagement, and create meaningful impact through innovative strategies and storytelling.

Job Purpose:

We are seeking a highly skilled and strategic Social Media Manager to join our team at Islamic Relief Canada. The Social Media Manager will play a pivotal role in enhancing our brand's online presence, driving engagement, and fostering a strong online community.

The candidate must be a people's person, enjoy using social media and building relationships with various stakeholders (followers, donors, organizations, influencers, and volunteers). They must bring creative energy and passion to a collaborative team environment. We're looking for someone who enjoys developing and implementing ideas for social media and community engagement, to increase brand awareness and engagement.

Essential Duties & Responsibilities:

Strategy Development and Implementation

• Develop and implement a comprehensive social media strategy for all accounts aligned with the Islamic Relief's mission and vision
• Oversee the creation of engaging and high-quality content tailored to various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube)
• Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing campaigns

Team Management

• Lead, mentor, and manage a team of Social Media Specialists
• Provide guidance and support to the team in content creation, scheduling, and platform management
• Conduct regular team meetings to review performance, share updates, and brainstorm new ideas
• Manage the teams performance, conduct performance appraisals, weekly 1on1's, and support in the development of their professional development plans

Content Creation and Curation

• Working with the creatives, supervise the production of multimedia content, including graphics, videos, and written posts
• Ensure all content is engaging, relevant, and optimized for each platform
• Oversee the social media calendar and ensure timely posting across all channels

Analytics and Reporting

• Track, analyze, and report on social media performance using tools such as Google Analytics, Hootsuite, or Sprout Social
• Use data to assess the effectiveness of campaigns and adjust strategies as necessary
• Present regular performance reports to the Director of Marketing and other stakeholders

Campaign Management

• Plan and execute social media campaigns as per the annual Marketing strategic plan
• Manage Islamic Relief's major campaigns as it pertains to social media including but not limited to: Ramadan, Dhul Hijjah, Year End, Emergency campaigns

Collaboration and Communication

• Work closely with other departments such as Government Relations, Fund Development, and Programs to integrate social media efforts with broader company initiatives
• Maintain clear and effective communication with the team, management, and external partners

Qualifications & Competencies

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in social media management, preferably in a leadership role.
• Creative and energetic with the ability to multitask and prioritize competing demands
• Ability to cut the complexity and present immersive stories
• Ability to maintain high level of attention to detail and consistency in language and brand
• Excellent written and oral communication skills, presentation skills, and analytical skills
• Excellent organizational skills to work independently
• Ability to manage projects with many moving parts
• Motivated self-starter who is able to take both guidance and initiative
• Detail-oriented and committed to deadlines
• Works well in a team with a collaborative lens
• Bilingual/proficiency in French is an asset
• Eligible to work in Canada