We are seeking an experienced and dynamic Communications and Marketing/Media Relations Lead to join our team. The successful candidate will be responsible for developing and executing comprehensive communication strategies, managing media relations, and enhancing the company's public image. This role requires a strategic thinker with excellent communication skills and a deep understanding of media dynamics.

Key Responsibilities

  • Develop Communication Strategies: Create and implement comprehensive communication plans that align with the company's goals and objectives.
  • Media Relations: Build and maintain strong relationships with journalists, editors, and other media professionals. Serve as the primary point of contact for media inquiries.
  • Press Releases and Media Kits: Draft, edit, and distribute press releases, media kits, and other communications materials to ensure accurate and effective messaging.
  • Public Relations Campaigns: Plan and execute public relations campaigns to promote events and overall awareness.
  • Content Creation: Produce high-quality written content for various platforms, including press releases, blog posts, articles, speeches, and social media.
  • Internal Communications: Ensure effective internal communication by creating and distributing company newsletters, announcements, and updates.
  • Event Management: Organize and manage press conferences, media briefings, and other events to promote the company's initiatives.
  • Analytics and Reporting: Monitor media coverage, track PR campaign performance, and prepare regular reports with insights and recommendations.
  • Collaboration: Work closely with marketing, product, and executive teams to ensure consistent and aligned messaging across all communication channels.

Qualifications

  • Education: Bachelor's degree or Community College Program in Communications, Public Relations, Journalism, Marketing, or a related field.
  • Experience: 5+ years of experience in communications, media relations, or public relations, preferably in a corporate or agency setting.
  • Media Relations Skills: Proven ability to build and maintain relationships with media professionals and secure media coverage.
  • Writing Skills: Exceptional writing, editing, and proofreading skills, with a strong portfolio of published work.
  • Communication Skills: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively.
  • Strategic Thinking: Strong strategic thinking and problem-solving skills, with the ability to develop and implement effective communication plans.
  • Project Management: Ability to manage multiple projects simultaneously and meet tight deadlines.
  • Attention to Detail: High level of attention to detail and accuracy.
  • Technical Skills: Proficient in Microsoft Office Suite and PR tools such as Cision, Meltwater, or similar platforms.

Preferred Qualifications

  • On the Job Experience: 5+ Public Relations, or a related field.
  • Crisis Communication Experience: Demonstrated experience in handling crisis communication and managing PR crises.
  • Digital Media Skills: Knowledge of digital marketing and social media strategies.
  • Industry Knowledge: Experience in the Not For Profit/Social Enterprise World is a plus.
  • Additional Languages: Proficiency in additional languages is advantageous.

Benefits

Competitive Salary: Based on experience and qualifications.

Health Benefits: Yes

Paid Time Off: Generous PTO, holidays, and sick leave.

Professional Development: Opportunities for training, workshops, and conferences.

Flexible Work Environment: Options for remote work or flexible scheduling.

To Apply: Please submit your resume, cover letter, and writing samples 

Equal Opportunity Employer: Wahkohtowin is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Responsibilities

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Qualifications

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Example: Excellent verbal and written communication skills


Additional Information

Sault Ste. Marie, ON, Canada
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