Work Arrangement: #LI-Hybrid (Home Office/Richmond Hill Office)

At Mazda, we love sharing the beautiful machines we craft with the world. But even more, we love building relationships with the people who help make it all possible. We are a team of passionate car fanatics with an incurable love affair with the road. We continually strive to challenge the status quo and make it our mission to put people, quality, and experiences before transactions. Ground-breaking technologies and our latest 7th generation products are just the tip of the iceberg. If you possess an unwavering commitment to delivering service excellence and a strong desire to shatter industry stereotypes, Mazda Canada is looking for you.

Reporting to the National Manager, Marketing, the Senior Specialist, Aftersales Brand Marketing will be responsible for developing and implementing a comprehensive owner communications program for Mazda, aimed at providing a multi-channel sales and aftersales marketing solution that enhances the entire customer journey. Overall, this position plays a critical role in managing Mazda's owner communications program, driving aftersales marketing initiatives, improving the digital service experience, and overseeing budget-related tasks. The individual in this position will collaborate with various stakeholders and leverage their expertise to enhance customer engagement, strengthen the retail network, customer service retention and achieve business targets.

Essential duties include but are not limited to:

MAZDA OWNER COMMUNICATIONS PROGRAM MANAGEMENT

• Develop the communication strategy and plan for the owner communications program, aligning it with Mazda's overall marketing and customer experience objectives.
• Manage the execution of multi-channel aftersales marketing communication campaigns, including email marketing, social media, direct mail, MyMazda Push, in-store POS, digital content.
• Develop and maintain an automated service reminder program for Mazda owners throughout their ownership lifecycle leveraging predictive modelling and connected vehicle data.
• Management of vendor relationships required to support service marketing program including contract negotiations, regular reporting and overseeing of day-to-day deliverables.

AFTERSALES MARKETING AND DEPARTMENT EXECUTIONS

• Identify and support the improvement of Mazda's core marketing platforms and streamlining personalized communication.
• Lead all departmental aftersales marketing and digital executions aligning with overall corporate brand aspirations (print, digital, POS, Mazda TV) and support departmental peers for initiatives.
• Develop and maintain accurate reporting for all aftersales marketing initiatives.
• Develop content to educate and promote ownership experience, accessories, and service.

IMPROVING MAZDA DIGITAL SERVICE EXPERIENCE

• Contribute to the development of Mazda's Digital Dealer innovation roadmap for service marketing initiatives and development of content for Retailer websites.
• Support data collection and content development for Mazda.ca and Mazda Tires and Accessories.
• Manage project execution ensuring timely completion of digital service experience projects.

BUDGET PREPARATION, MANAGEMENT & RECONCILIATION

• Manage purchase requests and invoice submission to MCI finance within the DOA guidelines.
• Prepare and complete monthly budget review and support yearly budget development.
• Manage the monthly Retailer statement and quarterly tire payout for service marketing programs.

SERVICE DATA INTEGRITY AND RETENTION

• Manage Mazda Canada's web-based service analytics tool and promote awareness.

Qualifications (Experience, Knowledge & Skills Required) :

• Post-Secondary education, preferably in business, marketing or another related discipline.
• 3-5 years of experience, preferably in automotive.
• Experience with budget management and communication strategy creation.
• Project management experience with strong organization and administration skills.
• Marketing experience including digital, mobile, social and traditional (automotive preferred).
• Experience managing vendor relationships and contract management.
• Proficiency in Microsoft Excel, Word, and PowerPoint. Salesforce Marketing Cloud is an asset.
• Experienced in managing lifecycle customer data and understanding of data privacy regulations.
• Highly motivated with a positive attitude and desire to contribute to overall team success.
• Excellent attention to detail and critical thinking abilities.
• Proven communication, effective time management and leadership skills.
• Ability to work with a diverse team and influence/drive change across functional areas.
• Bilingual (French) is an asset.

Mazda Canada Inc. is an Equal Opportunity Employer and upon request by the applicant, accommodations will be provided in all parts of the hiring process.