Job Title: Recruitment & Marketing Coordinator

Job ID: CTAJR2409

Location: College of Technology Alberta, Edmonton, AB

Department : Admissions and Marketing

Reports To : Director of Admissions

Job Type: Full-time/Part-time

Company Overview

The College of Technology Alberta (CTA) recognizes that the grounds upon which we convene within Treaty Six Territory hold deep cultural significance as a traditional gathering site for numerous Indigenous communities. We hold deep reverence and esteem for the rich history, languages, ceremonies, and heritage of the First Nations, Métis, and Inuit peoples who have long inhabited and continue to call this territory their home.

CTA is dedicated to delivering high-quality post-secondary education by bridging the gap between academia and industry needs. Our programs are shaped by the latest technology trends and insights from industry experts. Accredited by the Ministry of Advanced Education, CTA provides fully-funded programs designed to meet the labor market demands of Alberta and Canada.

Position Summary

The Recruitment & Marketing Coordinator will be instrumental in driving awareness and engagement for the College of Technology Alberta among prospective students. This role involves crafting, implementing, and analyzing marketing strategies to promote CTA's programs, culture, and values. The ideal candidate is creative, data-oriented, and passionate about education.

Key Responsibilities

1. Marketing Strategy Development:

• Develop and implement marketing plans targeting prospective students.
• Leverage digital channels such as social media, email, and SEO.
• Plan and execute advertising campaigns across platforms (Google Ads, Facebook Ads).

2. Content Creation and Management:

• Create compelling content for CTA's website, blog, and social media.
• Collaborate with designers, videographers, and other content creators.
• Ensure consistency with the college's branding and messaging.

3. Market Research & Analytics:

• Conduct research to track market trends, competitors, and student preferences.
• Analyze marketing campaign performance and optimize strategies accordingly.
• Provide reports on campaign metrics and outcomes.

4. Event Planning and Coordination:

• Organize and promote on-campus and virtual events, such as open houses and webinars.
• Partner with the admissions team to ensure seamless event execution.
• Handle logistics like promotion, registration, and post-event follow-ups.

5. Collaboration & Communication:

• Work closely with the admissions team to align marketing with enrollment goals.
• Highlight key programs and successes by working with academic departments.
• Build partnerships with local high schools, community groups, and other stakeholders.
• Meet with students and school counsellors in order to provide information about studying at the College of Technology Alberta.
• Works with selected agents that recruit students on behalf of CTA in selected markets, providing training remotely and/or on-site, assisting with application process for students recruited by these agents, etc.

6. Budget Management:

• Support the development and oversight of the marketing budget.
• Ensure marketing efforts are cost-effective and align with budget constraints.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related fields.
• 2+ years of marketing experience, preferably in higher education or admissions.
• Strong proficiency in digital marketing tools (Google Analytics, SEO, social media platforms).
• Excellent communication, project management, and organizational skills.
• Ability to work independently and as part of a collaborative team.
• Experience with CRM software is a bonus.

Work Environment

• This role involves working in a standard office setting, with occasional travel for meetings and events.
• Flexibility to work evenings or weekends for special events is required.

Application Process

• Interested applicants should submit their resume, cover letter, and a portfolio of past marketing work
• Applications will be reviewed on a rolling basis until the position is filled. Please include "Marketing Coordinator Application" in the email subject line.

Benefits

• Hybrid working option.
• Opportunity to earn additional commission (5%-10%) on successful leads.
• Tuition discounts for employees and their families.
• Collaborative, inclusive work environment.
• The chance to make a significant impact on students' lives and careers.

CTA is an equal opportunity employer and values diversity. We are committed to fostering an inclusive work environment for all employees.