Become a changemaker with Islamic Relief Canada! Join our team and work towards our mission to mobilize Canadians to transform more lives around the world in the most trusted manner.

Location: Remote - Canada

About the Department :

Join our dynamic Marketing Department, where creativity meets purpose. Our team is dedicated to crafting compelling campaigns and content that inspire and engage our community. We strive to amplify our mission, drive donor engagement, and create meaningful impact through innovative strategies and storytelling.

Job Purpose:

We are seeking a highly skilled and strategic Social Media Manager to join our team at Islamic Relief Canada. The Social Media Manager will play a pivotal role in enhancing our brand's online presence, driving engagement, and fostering a strong online community.

The candidate must be a people's person, enjoy using social media and building relationships with various stakeholders (followers, donors, organizations, influencers, and volunteers). They must bring creative energy and passion to a collaborative team environment. We're looking for someone who enjoys developing and implementing ideas for social media and community engagement, to increase brand awareness and engagement.

The candidate should have strong writing skills, with the ability to write clearly, simply and compellingly. They are required to have a strong attention to detail and a good understanding of the various content styles needed for online engagement, fundraising and stewardship. The ideal candidate will have a proven track record of developing and executing successful social media strategies, managing campaigns, and analyzing performance metrics to optimize our social media efforts.

Essential Duties & Responsibilities :

Strategy Development and Implementation

Develop and implement a comprehensive social media strategy for all accounts aligned with the Islamic Relief's mission and vision

Oversee the creation of engaging and high-quality content tailored to various social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube)

Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing campaigns

Team Management

Lead, mentor, and manage a team of Social Media Specialists

Provide guidance and support to the team in content creation, scheduling, and platform management

Conduct regular team meetings to review performance, share updates, and brainstorm new ideas

Manage the teams performance, conduct performance appraisals, weekly 1on1's, and support in the development of their professional development plans

Content Creation and Curation

Working with the creatives, supervise the production of multimedia content, including graphics, videos, and written posts

Ensure all content is engaging, relevant, and optimized for each platform

Oversee the social media calendar and ensure timely posting across all channels

Analytics and Reporting

Track, analyze, and report on social media performance using tools such as Google Analytics, Hootsuite, or Sprout Social

Use data to assess the effectiveness of campaigns and adjust strategies as necessary

Present regular performance reports to the Director of Marketing and other stakeholders

Campaign Management

Plan and execute social media campaigns as per the annual Marketing strategic plan

Manage Islamic Relief's major campaigns as it pertains to social media including but not limited to: Ramadan, Dhul Hijjah, Year End, Emergency campaigns

Collaboration and Communication

Work closely with other departments such as Government Relations, Fund Development, and Programs to integrate social media efforts with broader company initiatives

Maintain clear and effective communication with the team, management, and external partners

Qualifications & Competencies

Bachelor's degree in Marketing, Communications, or a related field.

Minimum of 3-5 years of experience in social media management, preferably in a leadership role.

Past experience producing social media content, managing multiple platforms, as well as channel-specific knowledge (Facebook, Instagram, Twitter, LinkedIn etc.) is required

Creative and energetic with the ability to multitask and prioritize competing demands

Ability to cut the complexity and present immersive stories

Ability to maintain high level of attention to detail and consistency in language and brand

Excellent written and oral communication skills, presentation skills, and analytical skills

Excellent organizational skills to work independently

Ability to manage projects with many moving parts

Motivated self-starter who is able to take both guidance and initiative

Detail-oriented and committed to deadlines

Works well in a team with a collaborative lens

Bilingual/proficiency in French is an asset

Eligible to work in Canada

Starting Salary:

$73,500.00

Please note: The posted starting salary is intended to provide potential candidates with a general understanding of the compensation associated with the position. The actual salary offered will start at this figure, with adjustments possible based on individual qualifications and other relevant factors.