Marketing & Sales Manager

Benefits:

Bonus based on performance
Competitive salary
Dental insurance
Employee discounts
Health insurance
Wellness resources

We're hiring a Marketing & Sales Manager to join our world class team at Sonora Resort, a luxury all-inclusive Relais & Chateaux Resort, in the unspoiled wilderness of British Columbia.

This is a full-time, year-round management position that works from our head office in Richmond, BC. Seeking an immediate start date with a long-term commitment to the position.

Working at Sonora Resort, a Relais & Chateaux property, means you are part of a team of passionate professionals focused on working together to deliver an exceptional hospitality experience. Advance your career and grow professionally under the Relais & Chateaux brand alongside a dedicated management team and dynamic seasonal staff. The Sonora lifestyle is unique and exciting, well-suited to those who are passionate about customer service, hospitality and working in an environment where every day presents new challenges and opportunities for growth.

Position Summary

As a member of the Sonora Resort management team, this position is responsible for assisting with the overall management and success of Sonora Resort marketing and sales efforts. Reporting to the General Manager for Sonora Resort, this position is responsible for driving the brand strategy while working with key stakeholders on corporate advertising planning and execution. This includes developing key campaigns, driving them across all internal and external marketing communications vehicles and implementation of initiatives that economically benefit Sonora Resort. The role works to bring the brand framework to life across all communication touch points while driving revenue goals.

Benefits:

Competitive salary and comprehensive extended health and benefits package.
A remote work policy with the option to work from home up to 3 days per week.
Opportunities for training, professional development and career advancement
Employee Discount Privileges: Special room rate for your immediate family members at Sonora Resort. Special discounted rates for yourself at other Relais & Chateaux properties around the world.
Opportunity for business travel to trade shows, exhibitions and sales calls. Occasional Travel to Sonora Resort for marketing events will be required.

Job Duties

Builds strategies and provides direction and input on advertising/marketing programs, campaigns and vehicles.
Provide supervision, direction and leadership to the Sales & Reservations team to achieve Marketing and Sales goals
Manage the performance of the Sonora Head Office team, including: Reservations Manager, Client Services Manager, Sales Associate and Reservations & Accounting Coordinator.
Implement Sonora branded guest communications to be used by Sonora Sales & Reservations team.
Increase sales strategically to fill resort to desired capacity throughout the operational season.
Actively working with General Manager of Sonora Resort and other key players on all key initiatives including digital and print strategy, PR strategy and media services team.
Builds strategies, implements advertising/marketing programs, campaigns and vehicles.
Creates and issues quarterly newsletters with input from department managers for guest readership
Maintains and contributes to social media feeds i.e. Instagram, Facebook, Linked in, Twitter etc.

Reviews and recommends participating in marketing relationships with Tour Operators, Hotel Groups such as Jonview, Discover Holidays, Canadian Railtours, Relais & Chateaux, Traveller Made, Select Hotels, TripAdvisor, etc.

Ensure good communication regularly with the General Manager of Sonora Resort on all issues, particularly those affecting the economical operation of the marketing campaigns
Works with key stakeholders to help develop, manage and report on the annual advertising and marketing budget.
Tracks and reviews all program results, prepares recommendations and implements action plans to continually improve marketing effectiveness and impact.
Analyzes and interprets the effectiveness of marketing programs.
On an ongoing basis, monitors, reviews and evaluates the competitive landscape to best determine how to stay ahead and keep relevant with respect to Sonora Resort's brand and marketing content.

Qualifications & Experience:

Must be legally authorized to work in Canada and fluent in English. Second languages are an asset.
Three (3) years of experience in a management position, preferably in the Marketing and/or Hospitality industry.
An undergraduate business degree or MBA, with an emphasis on Marketing preferred.
Firsthand experience in developing business strategies and marketing plans
Ability to build and maintain strong relationships; interact and influence at all levels both within and outside the organization including owners, key business partners, team members and guests.
Personal alignment with Sonora's core values and corporate culture and ability to model Leadership Accountability
Proficiency with MS office suite and Outlook, as well as resort PMS systems.
Exceptional leadership & management abilities.
Excellent interpersonal and communication skills, both written and verbal.
Effective decision making and problem-solving capabilities demonstrating sound judgement.
Highly detail oriented with exceptional organizational skills.
Highly organized and able to multitask effectively and work under changing priorities.
An honest, fair, and empathetic leadership style.

APPLY TODAY

Sonora Resort is an equal opportunity employer that aims to create a healthy, accessible, and rewarding work environment which highlights employees' unique contributions to our company's success. Applicant must be legally eligible to work in Canada.

We wish to thank all applicants; however, due to the volume of applications we will only be contacting short-listed candidates. No telephone inquiries please. Be advised, Sonora Resort does not use third party recruitment services.

Please be aware that Sonora may collect, use, and/or disclose your personal information (including the information in this application or related information) where it is reasonable for establishing, managing or terminating an employment relationship. This includes the use or disclosure of your personal information to persons inside or external to our organization, for the purpose of checking references or gathering other information to support an assessment of your candidacy.

Compensation: $80,000.00 - $85,000.00 per year

JOIN OUR TEAM

CAREERS

Seasonal Opportunities

We are now accepting applications for the 2024 Season (May to mid-October) in all departments.

About Working at Sonora

Our team shares a deep appreciation for the unspoiled wilderness of British Columbia. Our opulent location is an undeniable draw for those seeking an exciting career with a side of adventure. Nestled in the Discovery Islands, we are completely submerged in the great outdoors with easy access to hiking trails, Florence Lake, and opportunities to get on the water to explore the Inside Passage.

Each one of our team members contributes to the guest experience. Housekeeping and Grounds Maintenance set the stage, while Culinary and Dining teams provide an incredible fine dining experience. From our Guest Services team, who ensure all of our visitors' needs are met, to our Guides and Dock hands who help showcase the natural wonders around the resort, we are all passionate about providing unique experiences and cherished memories.

Our leadership team is committed to creating an engaging and supportive work environment, with a focus on developing and promoting talent from within.

Resort Life

The Resort operates seasonally from May through mid-October, during which time our team members work and live on-site at the Resort. Shift work is required. Depending on the department, typical shifts are between 7- 18 days on and 4 days off. Schedules vary by department and peak and non-peak seasons. We require a minimum commitment of one season to be eligible for a position.

Company website: sonoraresort.com

Apply Today

We are an equal opportunity employer and aim to create a healthy, accessible, and rewarding work environment which highlights employees' unique contributions to our company's success.

We wish to thank all applicants; however, due to the volume of applications we will only be contacting short-listed candidates. No telephone inquiries please. Be advised, we do not use third party recruitment services.

Sonora Resort