Since the SFMC is Salesforce based, we are expecting general understanding and experience on Salesforce Back and Front end (Audiencing, SF Objects, SOQL, etc.)

Experience in CSS and/or HTML is mandatory in context to build emails that work across devices.

Daily responsibilities are as per follows, but not limited to:

Creating and maintaining SFMC campaigns

Knowledge of Email studio, Audience builder and Mobile studio to run successful Email and SMS campaigns

Experience with Analytical Builder in SFMC

Knowledge of AMPScript

Inside out knowledge of Journey Builder including, but not limited to:

Processes automation

AB Testing

Dynamic Assets

Decision Splits, Engagement Splits

Good to have:

Knowledge on Einstein Analytics, including part of SFMC

Salesforce Marketing Cloud Specialist Certification

We have enhanced our systems and expanded the coverage in digital area. This role will maintain the lifecycle of the current processes and provide with improvements and implementations in the future.