Salary Range: $60,000 - $78,000 commensurate with experience

Department : Association Services

Location: Hamilton Downtown Family YMCA with hybrid work options available

Work Hours: 40 Hours per week

Employment Type: Regular Full-Time Salaried

Deadline to Apply: September 27, 2024

Anticipated Start Date: November 2024

Benefits & Perks: We offer an array of total rewards to recognize loyalty, longevity, and passion for the work we do:

• Paid Vacation Entitlements that increase with seniority (subject to eligibility)
• Competitive total compensation packages
• Group health and benefits plans (includes medical, dental, and prescription medication, subject to eligibility)
• Generous pension plans with employer matching
• Free YMCA Health & Fitness Memberships
• Professional development opportunities including paid training and access to YMCA education scholarships
• Reduced rates for YMCA Child Care, Camp, and Child & Youth programs (subject to eligibility)
• Employee and Family Assistance Program (EFAP)
• Opportunities for career advancement

Position Overview:

As the Marketing Manager, you will play a pivotal role in elevating the brand visibility and engagement of YMCA Hamilton|Burlington|Brantford. Reporting to the Director of Marketing & Communications, you will be instrumental in driving the YMCA's brand presence, expanding program reach, boosting member engagement, and supporting our mission to build healthy communities.

In this position, you will:

• Develop and implement comprehensive marketing strategies in collaboration with operations leadership to increase membership, program participation, and community engagement.
• Oversee and optimize marketing campaigns across traditional and digital platforms, utilizing tools like Marketing Cloud to enhance effectiveness and personalization.
• Ensure consistent brand messaging and maintain brand integrity across all marketing materials.
• Lead the creation of engaging content, including blogs, newsletters, videos, and promotional materials.
• Utilize analytics tools to track, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate with various programs across the Association with a strong customer service mindset.
• Support events and community outreach initiatives to promote YMCA programs and services.
• Manage the marketing budget, ensuring cost-effective use of resources and maximizing ROI.
• Provide supervision, direction, and mentorship to the marketing team, fostering a collaborative and high-performing environment.
• Perform other duties as required.

You Bring:

• Bachelor's Degree in Marketing, Business Administration, Communications, or a related field; a Master's Degree is an asset.
• 5-7 years of experience in marketing, with a focus on digital marketing and brand management. Non-profit sector experience is preferred.
• Strong understanding of marketing principles, digital marketing, and analytics tools (e.g., Google Analytics, Marketing Cloud).
• Proven experience in strategic leadership, with the ability to inspire and guide teams and stakeholders.
• Relevant certifications in digital marketing and analytics are an asset.
• A strong customer service orientation, creativity, project management skills, and a passion for the YMCA's mission.

This position requires a commitment to the YMCA mission and core values of: Inclusion, Caring, Honesty, Respect and Responsibility, as well as a commitment to building developmental assets in children and adults.

All offers of employment will be subject to the provision that the successful incumbent provides the YMCA of Hamilton|Burlington|Brantford with a current and satisfactory Police Records Check. Positions responsible for the direct supervision of children and/or vulnerable persons will be required, in addition to a Police Records Check, to provide a Vulnerable Sector Screening Report at the time of hire. Police Records Checks are reviewed on an individual basis, and the offence(s), if any, is considered in the decision-making process in relation to the requirement of working with children; therefore, not eliminating all candidates with a record from being offered a position.

Organizational Overview

As one of the largest charitable community service organizations in Canada, the YMCA of Hamilton|Burlington|Brantford responds to critical social needs in the community and works to provide solutions. By nurturing the potential of children, youth and adults, the YMCA connects people to life-building opportunities, to each other and enhances their quality of life. We foster social responsibility and healthy living. The YMCA works collectively with community partners that share the YMCA's determination in strengthening the foundations of community for all people.

Inclusion, Diversity, Equality and Accessibility

The YMCA of Hamilton|Burlington|Brantford is committed to creating an inclusive, diverse, equitable and accessible environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or neurodiversity.

We understand the social barriers preventing individuals from applying for open roles. We encourage those from the Indigenous, 2SLGBTQIA+, BIPOC, and Disabled communities to apply.

If you need any accommodation throughout the recruitment process, please do not hesitate to contact our People, Leadership and Culture Department via Isarta