Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued - as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Reporting into the Vice President PC Services, the Director of Marketing will support three growth categories: PC Telecom (The Mobile Shop, PC Mobile and No Name Mobile), PC Insurance & The Gift of Choice. This is a critical role responsible for driving profitable growth through marketing programs and communications across the end-to-end customer journey. This role will lead, in partnership with the business, the strategic planning process, acting as a leader with vision for each of the Category Leads, making recommendations for how the business will move forward, and crafting the plan.

The successful candidate will be a strategic marketer who can transform business goals and customer insights into concrete strategies, programs, and initiatives to drive customer growth in year and long term.

What you'll do

• Marketing Communications: Own the overall end-to-end strategy to drive growth against key performance indicators (KPIs). Lead all aspects of the development of the overall marketing across the full funnel including: In-store, Display, Social, Website, Email, and Owned Channels. Optimize performance to build The Mobile Shop, PC Mobile, No Name Mobile, PC Insurance and the Gift of Choice brands, generate leads, and drive customer growth. Lead efforts to drive integration with Loblaw Control Brand, PC Optimum, and Retail to cross-promote. Partner with our Digital team to optimize website messaging based on existing and emerging services (i.e. ecommerce & curbside pick-up).

• Marketing Strategy: Collaborate & partner with all business leads to structure and solve strategic problems and develop compelling cases. Take a leadership role in PC Services annual strategic planning process. Develop a quarterly and annual strategy for PC Services that demonstrates how activities are supporting our strategic plan and delivering on our annual KPIs.

• Lifecycle Strategy: Lead the full customer journey for existing customers; using customer insights, analytics, and automation to stimulate repeat purchase, loyalty, and advocacy. Partner with digital messaging (email & SMS) subject matter experts to drive execution.

• Relationship Management: Establish and nurture partnerships with cross-functional teams in the Product Management, Sales, Data, Analytics & Insights, Loyalty and Digital teams to drive customer growth. Responsible for maintaining the relationships with creative agencies externally and internally to ensure best-in-class programs that drive brand building and performance.

• Leadership: Coach and lead a team while fostering a collaborative, engaging, and high-performance environment. Promote a culture that is focused on using customer insights, analytics, and testing to drive continuous improvement. Lead program prioritization, balancing return on ad spend vs. effort.

What you bring

• University degree with a specialization in Marketing, Business, or Commerce OR equivalent
• 10+ years of dynamic experience in leading marketing teams, preferably in the telecommunication, retail and/or insurance industries
• Ideally 3+ years building strategies for executive level audiences
• Demonstrated experience influencing peers, leading projects, guiding cross functional teams, providing thought leadership, interacting, and communicating with senior partners
• Ability to build effective and trusting relationships across matrixed organizations
• Customer centric view with experience mapping customer communication journeys and partnering to build CRM tools
• Track record of building, leading, empowering and inspiring a team
• Track record of growing customer bases by optimizing marketing budgets and channels in a variety of subject areas including digital marketing, email marketing, in-store marketing, product marketing and mass media
• Capable of translating business goals and customer insights into strategies that are achievable
• Excellent communications and storytelling skills; capable of influencing senior leaders and secure alignment that is required to move strategies forward
• Proven track record of prioritizing marketing opportunities based on effort and ROI while collaborating with partners in the process

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars - Environment, Sourcing and Community - and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values - Care, Ownership, Respect and Excellence - guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits - these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.