ChargeHub is looking for a Digital Marketing Content Strategist capable of leading content strategy and execution while supporting the team in writing and implementing best practices. Our unique position in the electric vehicle (EV) charging sector is recognized by industry leaders, with whom we work to support our mission to simplify the charging experience for everyone, everywhere, by offering various software solutions for businesses and consumers.

Job Summary
Reporting to the Digital Marketing Director, the Digital Marketing Content Strategist collaborates with many internal and external stakeholders to develop the best content in a rapidly growing industry. She/He takes charge of content strategy and execution by following best practices to generate tangible results. The person will be responsible for both consumer and business content strategies, overseeing assets production from conception, to execution and until distribution. The candidate must collaborate with different teams and/or agencies (writers, designers, SEO experts, web integrators, sales, and coordinators) to achieve the company’s strategic objectives.

To succeed in this role, the candidate must have solid experience in all areas of content management, including strategy, creation, and optimization. Versatility and the ability to lead in a fast-evolving company are key qualities for the position.
Here are the main responsibilities:

Develop content and campaign strategies

• Collaborate with the design team and copywriters to create a strong brand identity and a unique voice for the company
• Generate creative ideas and content concepts for both consumer and business segments while respecting brand positioning
• Optimize the digital consumer experience through targeted and innovative communication
• Analyze and understand audience needs and personas to serve as an expert in topics and content creation
• Strategically align content creation and priorities with the primary objective of improving search results in collaboration with SEO experts
• Stay informed about industry trends and competitor activities to ensure company content remains current and relevant
• Implement best practices and recommendations based on rigorous benchmarking

Lead and execute the content and campaign calendar

• Plan and execute the content and campaign calendar to build engagement with ChargeHub’s target audiences and personas across various channels (web, app, emails, social media, etc.)
• Create and update a variety of content such as websites, blogs, white papers, case studies, videos, and podcasts
• Oversee the creation of all types of marketing content, from conception to production, ensuring brand quality and consistency
• Manage the entire content creation process and campaign deployment
• Identify content update priorities and necessary improvements
• Recommend the best strategies to increase content production and team efficiency to support business growth

Monitor and enhance the company's voice and brand image

• Ensure brand tone and design consistency across all content and communication channels
• Monitor content performance and conversion against strategic objectives and provide ideas for future strategies
• Align content with business objectives

Desired Profile:

• Bachelor's degree in marketing, design, literature, or any other related field
• Minimum of 5 years of experience in a similar position allowing the candidate to be autonomous and demonstrate leadership
• Experience in digital marketing and brand management is an asset
• Detail-oriented and highly attentive to the quality of their work
• Team spirit and strong communication skills
• Autonomous, capable of taking initiatives
• Bilingual: French and English

About ChargeHub 

ChargeHub is a Montreal-based company recognized for its expertise at the intersection of EV charging and software. Our mission is to simplify the charging experience for electric vehicle drivers across North America. ChargeHub offers a range of services for both the general public and the industry, including the popular ChargeHub app, powered by the largest independent community of EV drivers in North America. The company has also developed a comprehensive suite of solutions to ensure the transition to e-mobility and charging interoperability, accelerating EV adoption. ChargeHub continues to innovate by enabling the industry to make charging access, network interoperability, and technology activation, such as Plug&Charge, easy to implement on a large scale.

Salary & Benefits

• At ChargeHub, we work hard and are driven by success, but we also support well-being and work-life balance
• Competitive salary based on experience
• The ChargeHub team loves autonomy and flexibility. We have an office in Montreal’s West Island in Quebec, but we allow for a hybrid work environment with a presence at the office when needed
• Flexible vacation banks based on years of experience and 5 sick days from the start of employment
• Incentives for driving an EV and charging station
• Opportunity to work in the high-impact EV industry at a rising star company

Hiring Process

• Although we have a preference for candidates who can come to the office at least once a week, candidates not based in Montreal are welcome to apply.
• Only selected candidates will be contacted.
• Availability to start as soon as possible