Boyd Interactive

Position: Performance Marketing Manager

Location: 1500-2235 Sheppard Ave. E., Toronto, ON M2J 5B5

Work Modality: Hybrid: 3 days per week onsite

Employment Type: Permanent, Full-Time

Reports Into: Chief Marketing Officer (CMO)

Website: www.palainteractive.com

THE COMPANY

Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets. Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.

Boyd Interactive's strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

THE POSITION

Overview

Boyd Interactive is looking for a Performance Marketing Manager to join our marketing team. The ideal candidate will have a passion for performance marketing in particular paid search and possess strong analytical skills to drive successful campaigns.

Responsibilities

• Developing the yearly acquisition plan and roll out while monitoring the budget and adjust anytime to reach the goals
• Managing the team, guide and develop them to become specialists in their areas
• Develop, implement, and constantly monitor the campaigns to optimize the new player acquisition by using all digital channels as Paid Search, Social, ASA, ASO, SEO, Affiliates and Programmatic
• Manage A / B testing strategies to optimize campaigns and drive ROI
• Conduct thorough market research and competitor analysis to identify opportunities for acquisition
• Work closely with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives
• Stay current with the latest industry trends, changes of Google and Meta and technologies to ensure campaigns

THE CANDIDATE

Essential Qualifications

• University degree
• 5+ years of experience in performance marketing and proven success in paid search (Google and Meta)
• Excellent analytical skills, including experience with Paid Search, A/B testing, and setting up tracking and data-driven decision making
• Is a self-starter with strong project management skills and experience working with cross-functional teams
• Excellent written and verbal communication skills
• Passion for staying current with the latest digital marketing trends and technologies
• Experience or interest in iGaming is a plus and managing monthly search budget over $200K

What we offer

• Competitive salary and benefits package
• A dynamic and fast-paced work environment
• Opportunities for career growth and advancement
• A supportive team culture and opportunities to work on exciting and impactful projects

Job benefits

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site childcare
• On-site gym
• Underground parking
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care

If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you!