About eSentire

eSentire, Inc. is the Authority in Managed Detection and Response, protecting the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries from known and unknown cyber threats.

Founded in 2001, the company's mission is to hunt, investigate and stop cyber threats before they become business-disrupting events. Combining cutting-edge machine learning XDR technology, 24/7 Threat Hunting, and proven security operations leadership, eSentire mitigates business risk and enables security at scale.

The Team eSentire difference means enterprises are protected by the best in the business with a named Cyber Risk Advisor, 24/7 access to SOC Cyber Analysts, Elite Threat Hunters, and industry-leading threat intelligence research from eSentire's Threat Response Unit (TRU). eSentire provides Managed Risk, Managed Detection and Response and Incident Response services.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address. We strive to provide a welcoming, respectful, and thorough interview process, providing the candidate with ample opportunity to spend time with the hiring manager, recruiter, and future colleagues face to face, or using a video conference technology.

Who We Need

As an integral member of the eSentire marketing team, this individual will serve as Product Marketing lead for eSentire's extensive portfolio of clients. Working cross functionally with Product Management, the Office of the Chief Technology Officer, Global Demand Generation, Sales and the Global Channel Team, this individual's primary responsibilities are:

• Development and execution of go-to-market plans and programs
• Creation of compelling messaging/value propositions
• Creation of enablement assets and tools
• Demonstration of eSentire differentiation/unique value

This individual will need to be comfortable in a fast-moving industry with the ability to pivot based on market shifts and client needs. Cross-collaboration will be critical in this role as requests and priorities can quickly shift with solutions spread across different functional groups within eSentire.

What You'll Do

• Collaborate with Product Management, Marketing, Office of the CTO, Sales team and other cross-functional teams to drive results
• Create Go-To-Market plans, messaging, and positioning
• Develop and execute against global service launch calendar to bring solutions and programs to market
• Represent and evangelize solutions to prospects and partners
• Produce and oversee creation of marketing materials (assets, tools, competitive, presentations, proposals, solution briefs, playbooks, Brainshark learning, etc.) that is focused on filling and strengthening gaps within:
• Personas
• Sales Stage (External and Internal)
• Sales Enablement
• Assist in developing and presenting training material
• Ensure solution-related assets and sales tools are kept up-to-date across all repositories
• Respond to related requests as they occur
• Participate in conferences/tradeshows
• Measure and analyze launch and marketing programs in order to incorporate key learnings into future plans.
• Help influence roadmaps by working closely with Product Management and Office of the CTO
• Monitor marketplace and competitive products from a technical and business perspective to determine competitive messaging

Skills You'll Need To Have

• 1-3 years of product marketing experience in B2B
• Experience with security services/software/technology highly preferred
• Demonstrated ability to develop and articulate value prop/messaging to different personas
• Understanding of unique needs/requirements across industries and verticals
• Proven verbal, written, and presentation communication skills
• Ability to identify weakness and opportunities for content and messaging development against the sales cycle and personas
• Excellent hands-on analytical capabilities
• Demonstrated ability to create programs that generate leads
• Excellent project management as well as interpersonal and organizational skills
• Bachelor's degree required, MBA preferred
• Position may require up to 15% travel

Why a Career with eSentire?

Our Culture: At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire's idea-rich environment welcomes creative and sometimes unconventional perspectives!

Growth Opportunities: At eSentire you will have the opportunity to grow and make an impact from your work. We encourage innovation in all who become a part of our team. With growing operations internationally, there are many lateral and upward advancement opportunities for rewarding and developing careers with eSentire. We're strong believers in continuing education and provide the resources that you need to continue learning.

Employee Perks: We provide breakfast, snacks and refreshments (at our physical office locations in Waterloo, London, and Cork), flexible working hours and vacation, company-wide equity and bonus programs, subsidies for continuing education and health & wellness, and attractive compensation and benefits plans. We make it our obligation to the team to stay current with compensation trends in the tech field!

We thank all applicants in advance for applying. Only individuals selected for interviews will be contacted.

eSentire is committed to creating a fair work environment that is aligned with the Accessibility for Ontarians with Disabilities Act (AODA). We guarantee equal treatment and provide opportunities regardless of race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these basis. If you have any accessibility requirements during the recruitment process, please reach out to our HR team via Isarta and any accommodation needs will be addressed upon request.

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OTHER DETAILS

• Job Family Product Marketing
• Pay Type Salary