We are seeking a dynamic and results-driven Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive product awareness, customer engagement, and brand loyalty for our consumer products. You will collaborate with cross-functional teams to create compelling content, manage integrated campaigns, and optimize digital channels to reach and inspire our end-user communities. If you are a creative and analytical marketer with a passion for connecting with consumers and a proven track record of delivering impactful results, we'd love to hear from you!

If you are looking to work for a truly GREAT company

Compensation: $65,000 - $80,000 per annum

Who We Are:

Since 1955, Caframo has been a privately-owned Canadian manufacturer, a global supplier, and world leader in marine products and stirrers, and thermoelectric technology. We continue to expand our presence in other markets including home comfort and off-grid solutions. We develop and manufacture our products right here in Canada, along the picturesque shoreline of Colpoys Bay, in the municipality of Georgian Bluffs. View the calming turquoise waters of Georgian Bay every day as you come to work and spend your off hours enjoying the tranquility of working where you play.

Our Core Values:

• We always do the right thing, right now.
• We work together to achieve success.
• We know what it means to do a good job, and that is what we do.
• We get the most every day for the customer and for Caframo.

What Else?

• Comprehensive Benefits Coverage including Health and Dental - because we care about our employees and their families.
• RRSP Matching - up to 2% of your annual earnings.
• Training & Development - we focus on individual development plans, helping our employees to grow in their current roles and beyond.
• Flexible Work Schedule - finding a schedule that works for you and the business.
• Annual Charity Committee - an opportunity to get involved in supporting a local charity organization.
• Celebratory & Camaraderie Events - have fun and engage with your fellow colleagues.
• Environmental Stewardship - our commitment to reduce our overall carbon footprint.
• Social Responsibility - donation and sponsorship program to support local organizations.

What you will be doing:

As a Marketing Specialist, reporting to the Director of Marketing, you will play a key role in driving product awareness, desire, and action by:

• Optimize campaigns to drive leads, customer loyalty, and brand awareness.
• Develop targeted content for websites, marketing materials, and social media.
• Engage audiences with social media posts, website updates, and email automation. Work with Sales and Marketing teams on emails, presentations, and campaigns.
• Build relationships with brand ambassadors and influencers to generate authentic content.
• Enhance trade partnerships and manage contract workers for digital assets.
• Collaborate with product managers on marketing strategies and operational plans.
• Oversee the execution of marketing plans, adjusting based on performance analysis and feedback.
• Produce regular reports on campaign performance and customer feedback.
• Engage with Sales teams to tailor marketing efforts, develop promotional calendars, and establish success metrics and ROI.
• Develop comprehensive communication launch plans with Sales and Product Management.
• Create product launch materials and ongoing support assets, including copy, graphics, and videos.
• Support trade partners in marketing and promoting our products through specialized trade channels and initiatives.
• Ensure content consistency and relevance across all brands, regions, and products.
• Assist with trade show activities, including pre-show, at-show, and post-show efforts.
• Collect customer insights to support campaign, and product development projects.
• Drive the development of customer service initiatives and continuous improvement efforts.

What you bring:

• Education: Post-Secondary Diploma/Degree in Communications, Marketing, Commerce/Business, or a related field of study.
• Experience: Minimum 2-3 years' relevant work experience required; 5+ years preferred.
• Advanced knowledge of digital marketing tools, email marketing platforms, and analytics.
• Proficiency in social media marketing, YouTube campaigns, Google Ads, and Analytics.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively and autonomously.
• Creative thinking with a proactive and problem-solving approach.
• Ability to work with ambiguous parameters and prioritize effectively.

Applications submitted without a cover letter will not be considered.

Applications will be considered until the position is filled.

Feel free to check us out at https://www.caframo.com/or follow us on Facebook (https://www.facebook.com/Caframo) or Instagram (@caframo_corp).

In compliance with AODA, Caframo, upon request, will provide reasonable accommodation during the recruitment process. If you are selected for an interview and require accommodation due to a disability, please notify us when we contact you. All applications will be treated as confidential and will be used for recruitment purposes only. Caframo is an equal opportunity employer.

OTHER DETAILS

• Pay Type Hourly
• Min Hiring Rate $65,000.00
• Max Hiring Rate $80,000.00