Marketing Intern (12-week Contract in partnership with Centennial College)

ExperiencePoint is a world-leading training provider and partner in experiential learning. We equip people with human-centered skills and behaviors through collaborative, hands-on workshops that prepare them to make better decisions and manage change more effectively. For over 25 years, we've been helping individuals develop essential power skills through immersive learning experiences. Whether it's working with top companies or executive education programs, we deliver results that stick-giving people the tools they need to succeed in today's ever-changing world.

Our marketing strategy encompasses a broad spectrum of channels, including LinkedIn, engaging blogs and insightful newsletters, targeted Search Engine Marketing (SEM) campaigns, meticulous Search Engine Optimization (SEO) efforts, interactive events, and active community management. These efforts are aimed at connecting with our diverse audience, sharing valuable knowledge about our approaches and products, and fostering a community of innovative thinkers.

Role Summary

We're a small but mighty team of dynamic marketers with roots in literature and journalism. We've just celebrated a 10% growth spurt and have big plans for the year ahead. We work hard, but we also love getting together outside the office to explore the city and have fun. If you're looking to jump in and make an impact while working with people who are passionate about what they do (and enjoy a good laugh along the way), this role is for you!

As a Marketing Intern, you'll work closely with our content strategist and community manager, contributing to key projects like SEO optimization, product marketing, and social media management. You'll help create and coordinate content across various platforms, assist with website updates, and support initiatives that ensure our messaging stays consistent. The position offers a unique opportunity to work cross-departmentally, gaining insights into how different teams contribute to our success while providing you with valuable experience and assets to build your portfolio. It requires excellent communication, time management, organization, planning, and project management skills, plus a dash of creativity!

We've got a well-planned program in place that will help you hit weekly goals while contributing to high-level projects. You'll be part of a robust onboarding process that connects you with various departments, giving you insight into different areas of the business. You'll learn from a team that knows how to put people at the center of everything.

Key Responsibilities

• Support the marketing team with SEO optimization strategies for our blog and website.
• Assist in content creation and publishing.
• Help coordinate ongoing marketing projects.
• Assist in community management initiatives.
• Manage and engage with our social media platforms to grow and foster online communities.
• Collaborate with cross-functional teams to align marketing strategies with overall company objectives.

Key Competencies

• Strong copywriting and content development skills.
• Experience optimizing content by applying SEO principles.
• Familiarity with tools like SEMrush or Yoast is an asset.
• Proficiency in web page editing is beneficial.

Exciting Projects May Include:

• Participate in a comprehensive SEO Optimization project, including directory listings and content optimization projects.
• Take part in a social media intern 'take over' campaign.
• Assist in the creation of product marketing one-pagers.
• Gain exposure to our robust SEM Google Ads system.
• Contribute to recent product launches and the product commercialization process.
• Engage with the ExperiencePoint community of facilitators and partners to plan upcoming community events.

What You Will Take Away From This Internship

• Certifications: You will have the opportunity to earn:
• SEMrush SEO certification
• HubSpot certification
• Yoast certification
• Certification in a variety of ExperiencePoint workshops

• Portfolio Assets: You'll be able to add valuable projects and accomplishments to your portfolio, such as:
• Blog posts
• UI case studies
• Success stories
• Writing samples
• Product marketing one-pagers
• Social media campaign plans and executions

• LinkedIn Recommendations: Receive LinkedIn recommendations from your supervisor and peers, highlighting your accomplishments and contributions.

What We Offer

• $200 WFH office stipend. (One-time reimbursement to help set up your Home Office)
• $25/week transportation fund for in-office days.
• Free weekly lunches when in-office.

What It's Like To Work At Experiencepoint

You'll work in an environment that is both fast-paced and fun. We are a hybrid work company, supporting both remote and in-office work styles. Our beautiful open brick-and-beam office in the Entertainment hub of downtown Toronto is filled with great amenities, including gender-neutral bathrooms and zen zones for quiet calls, praying, or taking stimulation breaks. We love to create a welcoming space for all our employees, whether you're in the office or working remotely, with plenty of flexibility to match your work style.

Think you're a good fit? We'd love to hear from you.

At ExperiencePoint, we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If you meet the key competencies and your experience is close to what you see listed here, please consider applying. Diversity of experience and skills combined with passion is key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions. If you require accommodations during the interview process, please let our Human Resources team know.