MARKETING OPERATIONS SPECIALIST

ABOUT EQUITON:

Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

OUR CULTURE:

At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.

ABOUT THE POSITION:

As a Marketing Operations Specialist at Equiton, you will play a key role in driving the efficiency and effectiveness of our marketing efforts. You'll manage and optimize our marketing technology stack, support campaign execution, and ensure data accuracy to enable seamless lead management and attribution. Reporting to the Director, Digital Marketing, this position will collaborate closely with marketing and sales to ensure alignment across systems, data, and campaigns.

This position requires on-site presence 5 days a week.

KEY FUNCTIONS AND RESPONSIBILITIES:

• Ensure the integration and smooth functioning of the lead management system, CRM, and automation tools.
• Identify, evaluate, and implement new tools to streamline marketing processes and enhance campaign efficiency.
• Collaborate with the digital marketing team to execute campaigns, ensuring proper setup and automation.
• Set up, test, and optimize workflows and marketing automation, including lead scoring and nurturing programs.
• Create and manage dashboards to monitor and report on campaign performance.
• Conduct regular audits to ensure data accuracy and completeness, including removing duplicates and outdated records.
• Analyze campaign data and provide actionable insights to improve marketing efforts and performance.
• Oversee and refine lead scoring models to ensure high-quality leads are efficiently routed to the sales team.

• Track and attribute leads across multiple channels, providing insights into ROI and marketing impact.
• Produce and present weekly/monthly reports on key marketing KPIs (lead generation, campaign performance, conversion rates).
• Identify trends and make data-driven recommendations for optimizing future campaigns.

ACCOUNTABILITY:

• The Marketing Operations Specialist is accountable for maintaining an optimized marketing operations framework. Poor decision-making could result in inefficiencies, missed opportunities, or non-compliance, negatively impacting campaign performance and lead quality.

LEADERSHIP/SUPERVISION/COORDINATION OF OTHERS:

• This role will coordinate closely with cross-functional teams including marketing, sales, and external vendors to ensure smooth execution of campaigns and operational excellence.

COMMUNICATION:

• This role requires frequent collaboration with cross-functional teams (marketing, sales, and external partners).
• Communication is primarily written (email, documentation) and verbal (meetings).
• The Marketing Operations Specialist may need to present ideas and performance metrics to senior management and make recommendations for improvements.

REQUIRED SKILLS AND ABILITIES:

• Strong experience with marketing automation tools, CRM systems, campaign tracking and campaign execution.
• Proficient in data management and analytics, with the ability to interpret complex data and provide actionable insights.
• Strong collaboration and communication skills.
• Familiarity with regulations like GDPR, CAN-SPAM, and data privacy best practices.

EDUCATION, QUALIFICATIONS & EXPERIENCE:

• Bachelor's degree in Marketing, Business, or a related field, or an equivalent combination of education and experience.
• 3+ years of experience in marketing operations, technology, or data management.
• Demonstrated experience in managing and optimizing marketing technology stacks, including CRM systems.

JUDGEMENT/PROBLEM SOLVING/DECISION MAKING:

• This role requires critical thinking and problem-solving skills to identify issues in the marketing workflow and propose solutions.
• The ability to make informed decisions based on data is essential for optimizing campaign performance and ensuring compliance.

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION:

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

OUR CORE VALUES:

• Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

? ACCOUNTABILITY

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

? EXPERTISE

Offering the highest level of professional expertise, quality service and knowledgeable insights.

? CUSTOMER FOCUSED

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

? ENTREPRENEURIAL SPIRIT

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

OTHER DETAILS

• Pay Type Salary