Marketing and Communications Manager

Location: Hybrid from of our collaborative offices in Ottawa or Toronto, or remote within Canada with limited travel

Length: Full-time permanent position

Compensation:$70,000 - $75,000

Contact via Isarta.

Application Deadline: October 31, 2024

POSITION OVERVIEW

CBSR's mission is to connect and empower Canadian businesses to advance and amplify social and environmental leadership and ambition. We co-create a sustainable and equitable future and enable leaders to go further, faster, together. We're looking for a new team member to help amplify our brand presence and extend our reach.

CBSR's Marketing and Communication Manager will take the lead on developing and delivering CBSR's marketing and communications plans, ensuring all external communications match our brand, vision, and objectives. You will work closely with CBSR's Executive Director and Director of Programming, as well as other members of Profoundry's marketing communications team. You'll manage CBSR's marketing campaigns to support key initiatives and promotions, develop compelling content across channels, and create effective programs for communicating with our Members.

Our ideal candidate will be a savvy B2B communicator with excellent writing abilities and experience with virtual and in-person events, email campaigns, and social media. This is a unique opportunity to make a difference and requires someone with strategic chops who can roll up their sleeves and get things done.

Given CBSR is a values-driven non-profit organization, alignment with our unique corporate culture means a lot to us. We're a people-and-purpose-first shop, guided by our core values of collaboration, innovation, stewardship, integrity, inclusion and boldness. So, we would love to learn more about your passions and priorities through your application and the interview process.

If it sounds like you could be a great fit for the role, please see below for more information about CBSR, the role, how to apply, and the recruitment process.

ABOUT CBSR

Established in 1995, CBSR is a pioneer in championing the idea that businesses do better - by every measure - when they operate in a socially and environmentally responsible way. We are a non-profit business association that convenes corporate Members from across industries and sectors. We deliver capacity-building workshops, create opportunities for peer-to-peer learning, and build a community of practice to advance sustainability goals and net zero.??

CBSR is part of Profoundry, a collective of like-minded sustainability and climate experts who help organizations create value and have a positive impact on society. Our group includes Delphi, GLOBE Series, and Leading Change, and together, we are focused on achieving our vision: a more sustainable, prosperous, socially just future in a generation.?

RESPONSIBILITIES :

Communication and Marketing

• Develop and implement marketing strategies and programs that drive Member acquisition, retention, and engagement.
• Write clear creative briefs and campaign plans to fuel regular communications via social media, email, digital advertising, video, speaking engagements, website, and events.
• Manage and distribute campaign deliverables, ensuring all materials (including email content, landing pages, sales aids, online ads, collateral, videos, and social media posts) are ready on time and on budget.
• Contribute to regular updates to the CBSR website and Member portal.
• Create and disseminate mass emails through CBSR's email campaign platform (Zoho Campaigns).
• Support the annual promotion of the Sustainable Procurement Fellowship and other key initiatives.
• Establish and track KPIs and metrics with the goal of continually improving marketing program effectiveness.

Virtual & In-person Events

• Support the design, project coordination and delivery of monthly Member webinars and in-person events, including CBSR activations at GLOBE Series conferences and regional member meetups.
• Conduct post-event follow-up, including feedback surveys, circulation of registration lists, final attendance reports, etc.
• Travel periodically as required to support in-person events.

Member Engagement & Specific Campaigns

• Engage with new Members to ensure successful onboarding.?
• Maintain information packages for potential and existing Members, as well as orientation packages for new Members.??
• Update data in CRM system to ensure the effective tracking and management of membership activities.?
• Engage and coordinate with Members regarding the development, execution, and promotion of CBSR programs and activities.

EXPERIENCE and ATTRIBUTES:

• Minimum of 4 years of marketing communications experience, preferably B2B.
• A bachelor's degree, diploma or certificate in marketing, communications, public relations or similar; or a degree in an environment- or sustainability-related field if complemented with the requisite marketing experience.
• Event management experience, both virtual and in-person.
• Digital marketing expertise, including social media, email marketing, digital advertising, CRM management, and marketing automation.
• A flair for creating compelling marketing copy and simplifying complex issues.
• A passion for delivering a great Member experience.
• Strong attention to detail and project management skills are essential, including visual literacy, editing and proof-reading.
• Familiarity with Canva, WordPress, Google Analytics, PowerPoint, and virtual event platforms (e.g., Zoom, Slido) is an asset. Experience with CRM and marketing automation tools such as using Zoho or Hubspot is a plus.
• Background working with business associations, corporate sustainability teams, and/or non-profits is a definite asset.
• Bilingual English/French is not required but is an asset.

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WHAT ARE THE BENEFITS OF WORKING FOR?CBSR?

Health & Wellness and Personal Leave Time:

• As a people-first organization, our passion and philosophy towards sustainability extends to the employee experience. That's why we offer flexible PTO and overtime policies to make sure our team can make an impact while still having the time and freedom to focus on whatever matters most to them
• Group benefit programs including extended health care, vision care, dental, long-term disability, and employee assistance program
• Discounted?GoodLife Fitness?Membership
• Official observation of the National Day of Truth and Reconciliation, for a total of 12 paid statutory holidays annually

Comprehensive Compensation Package:

• Competitive salaries
• Sustainable living incentives
• Group Retirement Savings Plan with Employer Contributions and Employer matching for savings up to 4.5% of your annual compensation

Commitment to our Communities and the Environment:

• Organizational commitment to donating a minimum of 1% of revenue annually
• Annual paid volunteer days

Flexible Work Schedules/Locations:

• Collaborative offices in Ottawa and Toronto, with options for hybrid work schedules
• Opportunities to participate in employee-based committees such as our Green Team, Justice Equity Diversity and Inclusion Committee, Health and Safety Committee, Mental Health Committee, and Culture Committee
• Flex-Time scheduling means you are free to collaborate with your team to work during the hours that work best for your lifestyle, while meeting the needs of the role.

We value and are committed to equality, diversity, and inclusion in our workplace and programs. This commitment includes developing and implementing strategies in the application and hiring process to facilitate inclusion of persons from visible and non-visible minorities and persons with disabilities. We foster an inclusive workplace culture in which every individual feels welcome, respected, valued, and supported throughout their work experience with us.

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HOW TO APPLY?& OUR PROCESS

Please submit your cover letter and resume through our Careers page by end of day?October 31,?2024.

CBSR?invites all candidates to complete this role's pre-screening questions. The pre-screening questions examine a candidate's experience/skills for the role and mitigate any unconscious identity bias during our initial screening process. When answering these questions, you should avoid including any identifying information, such as references to gender, geographic location, nationality, and/or age.

CBSR endeavors to be transparent about our recruitment timelines.? Depending on the volume of applications, call backs for interviews will likely occur in mid-November. The most qualified candidates will be invited to participate in an interview process with hiring committee members. Shortlisted candidates will participate in 1-2 additional interviews. Kindly note that due to demand and diversity, equity and inclusion purposes, we do not hold discovery or informational interviews in order to ensure all candidates have an equal access to the hiring committee. If you have any questions about this process, kindly message us through Bamboo or email via Isarta.