Marketing Operations Manager

Kitchener, ON - Remote

Encircle is leading the $1.6 trillion dollar property insurance industry out of the dark ages of pen and paper processes, into the digital age of transparency and empowerment. Our easy-to-use software platform enables thousands of restoration contractors and insurance professionals around the world to process claims faster. We're a remote-first company with a collaboration hub located in the heart of downtown Kitchener. We're looking to add new members to our all-star team as we continue to grow and scale!

About the Role :

As a pivotal role on the marketing team, the Marketing Operations Manager is a problem solver who works across the team to identify optimization opportunities. This role will play a crucial role in enhancing the effectiveness of marketing efforts through the strategic use of technology, data analysis, and process optimization.

Responsibilities involve identifying, proposing, and implementing innovative solutions to advance our marketing efforts. Key areas include campaign support, email marketing and automation, project management, reporting and analytics, data hygiene, funnel management, tool oversight, segmentation, testing and compliance.

About You:

You are a problem solver at heart. As a central role on the marketing team, you'll work across the team to identify opportunities for optimization. Rather than getting stuck in the issue, you're excited by the opportunity to develop a process, automation or way to help us move faster or drive better results.

You believe that Marketing is as much a science as it is an art. You'll help the marketing team structure programs, experiments and new approaches in a way that is measurable. You will empower the team with data to inform decisions by ensuring we have a plan to collect meaningful insights that we can action.

You are a fast learner with a growth mindset. In today's digital world it's impossible to be a master at every tool and technique. You are a self starter with a willingness to learn and adapt when it comes to new trends, alternative strategies and new software.

As with many high growth companies, at any given time we have a lot on the go. Your impeccable time and project management skills will help us ensure projects are implemented within a set schedule.

What you will be doing:

• Campaign Support - working with all functions of the marketing team, you'll support program creation and execution with the ultimate goal of driving new qualified pipeline.
• Email Marketing and Automation - you'll own our marketing automation tool ensuring email programs, nurture programs, lead flows, automations and landing pages are optimized.
• Project Management - you'll help us run projects across the marketing team by taking overall responsibility for Asana.
• Reporting and Analytics - working with Revenue Operations you'll develop and maintain program reporting and ROI through always-on dashboards.
• Marketing Data - you'll implement data hygiene strategies ensuring synchronization from marketing tools to Salesforce for duplication, verification, enrichment and cleansing of the database.
• Funnel Management - you'll play a critical role in architecting and refining lifecycle and revenue models reviewing stages, score and grading strategies.
• Marketing Tools - you'll support the marketing team with training and overall oversight of existing tools and future tools (ex. Intent, SMS distribution, referral).
• Segmentation - you'll manage list segmentation and scoring to support marketing in delivering more targeted and relevant messages .
• Testing and Optimization - you'll provide insights across the team to enable experimentation.
• Email Management - you'll ensure deliverability by maintaining a healthy email domain and manage the Preference Centre for database accuracy and compliance with GDPR (General Data Protection Regulation), CASL (Canada's anti-spam legislation), and other international privacy laws.
• Continuous Learning - you'll stay up to date with industry trends driving innovation and efficiencies across the team

What You'll Bring:

• 5+ years of experience in marketing operations within a SaaS and B2B environment
• Minimum 3 years as a marketing automation administrator. A Pardot certification is preferred.
• Hands-on experience with other core marketing technologies.
• Strang analytical skills and ability to translate data into actionable insights.
• Excellent communication and collaboration skills to work cross-functionally and manage stakeholders.

Encircle is an equal opportunity employer that does not unlawfully discriminate against any employee or applicant based on race, ancestry, place of origin, colour, ethnic origin, citizenship, religion, gender identity, gender expression, creed, sex, sexual orientation, age, record of offences, marital status, family status or disability. Encircle is committed to a fair and inclusive work environment. We will endeavour to accommodate the needs of qualified applicants in all parts of the hiring process.

At Encircle, we VALUE the team we're building!

• Define your own BALANCE - we want our team to take the time they need with flexible work arrangements, and self-managed vacation time, so they're well-rested and energized.
• Work where you WORK BEST - we invest in creating both a comfortable work-from-home environment for our employees with the flexibility to join us in our co-working space (collaboration hub) in downtown Kitchener.
• We are PEOPLE-FOCUSED and our success is achieved through a culture of collaboration, trust and transparency.
• Choose your path and we'll support your continued GROWTH along the way.
• Your personal WELL-BEING is important to us and we'll provide the support you need to bring your best self to work every day.