Digital Marketing & Analytics Manager

About Sweat and Tonic

Sweat, recover, connect. Sweat and Tonic (S&T) brings together the best of boutique fitness and wellness, offering the widest collection of expertly programmed yoga, Pilates, HIIT, and indoor cycling group fitness classes under one roof. With premium spa facilities, café, and bar offerings, guests can recharge, recover, and reignite. Relax and rejuvenate in Tonic Spa, S&T's premium wellness and recovery hub that combines traditional high touch services with high-tech amenities. Tonic House, the multi-functional lounge, workspace, and event venue, inspires social connection, collaboration and innovation. Since opening in 2019, we've innovated and expanded our state-of-the art classes across multiple channels: In-studio, Sweat in the Park, Sweat Live, Sweat on Demand, and Sweat on the Roof - a one-of-a-kind, outdoor rooftop fitness studio in the heart of downtown Toronto. In 2023, we opened our first international sister location, Silver Springs, a boutique yoga and Pilates oasis in the heart of Los Angeles, and a new 25,000 sq.ft. immersive fitness & wellness hub in Toronto at The Well. We're now set to open our third location in Toronto in the prestigious Yorkville neighbourhood. This is a unique, once-in-a-lifetime opportunity to become a part of a passionate, dynamic team that is here to disrupt the fitness industry.

About the Role:

We are seeking a full-time Digital Marketing & Analytics Manager on our Marketing team to support the expansion of the S&T brand and drive customer and revenue growth. The ideal candidate is creative, analytical, results-driven, and self-motivated with a passion for producing high quality work and creating exceptional guest experiences.

Primary Job Responsibilities:

Create, execute, and manage successful digital programs through all S&T channels to drive brand growth and lead generation, including digital advertising, search ads, SEO, social media, customer acquisition and loyalty programs
Develop and implement marketing reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels
Perform research, analyses, and testing with a variety of tools to gain insights to help shape and optimize marketing strategy
Prepare weekly, monthly, and quarterly reporting within the marketing department, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement
Website and app updates, including building web pages, managing website updates on S&T's main site, online retail shop, and operating platform, and performing regular audits and improvements to maintain optimal experience and function of the digital S&T experience
Work with cross-functional teams to execute on high quality marketing campaigns, promotions, activities across all of S&T business units including fitness, events, food & beverage, Tonic Spa, and retail
Monitor existing communities and competitors within target markets to develop benchmarks, ideas, identify emerging industry trends, and drive qualified audiences

About You:

4-6 years of experience in digital marketing and marketing analytics
Thorough understanding and hands-on experience with campaign management and reporting tools such as Google Ads, Google Analytics 4, Looker Studio, SEMRush
Thorough understanding of SEM, SEO, and digital marketing best practices
Thorough understanding and hands-on experience with HTML, CSS, Javascript

Hands-on experience with Shopify
Proficient in Google Marketing Platform, Google Ads, Meta, and various social media

channels

Proficient in Microsoft applications, including Excel and PowerPoint
Exceptional written and verbal communication skills, including creative writing
Thorough and detail-oriented; outstanding organizational and time management skills
Ability to understand, interpret, and transform complex ideas and information into easy-to-understand, customer-centric marketing and communications
Ability to manage multiple projects and deadlines, with flexibility to adapt quickly to meet the needs of the business
Strong interest and highly skilled in working with numbers, making sense of metrics, and using data to drive actionable insights
Experience in graphic design an asset, specifically with the Adobe Creative Suite including InDesign, Illustrator and Photoshop
Photography and videography skills an asset

Compensation and Benefits:

Base salary $80,000 - $100,000 dependent on experience
10% annual bonus plan
Comprehensive health benefits
Unlimited S&T membership for you and a loved one
Annual salary appraisal
40% off at Sweat and Tonic shop
20% off at Tonic Bar
Access to discounts at up to 5,000 retailers across Canada
Employee Assistance Program
Top-up parental leave
Up to $2,500 tuition reimbursement annually

Inclusion and Equal Opportunity Employment:

We are an equal opportunity employer. In addition, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation due to a disability during any aspect of the recruitment process and we will work with you to address your needs.

Sweat and Tonic