EMAIL MARKETING SPECIALIST

ABOUT EQUITON:

Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

OUR CULTURE:

At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.

ABOUT THE POSITION:

The Email Marketing Specialist will lead the development, implementation, and optimization of Equiton's email, SMS, and LinkedIn automation campaigns. Reporting directly to the Director of Digital Marketing, this role plays a critical part in driving engagement and conversions through targeted, data- driven campaigns. The successful candidate will be the subject matter expert in email marketing strategies and automation tools, supporting lead generation and overall business growth.

This position requires on-site presence 5 days a week.

KEY FUNCTIONS AND RESPONSIBILITIES:

• Develop and execute email and SMS marketing campaigns, including list segmentation, design, and deployment.
• Manage and optimize LinkedIn lead generation automation tools (e.g. Dripify).
• Conduct A/B testing to continuously optimize campaigns and increase engagement.
• Write compelling and engaging email copy tailored to target audiences, ensuring consistency in tone and messaging.
• Analyze and report on campaign performance (open rates, CTRs, conversions, etc.) to stakeholders, recommending improvements.
• Ensure all campaigns comply with CASL and other regulations.
• Collaborate with internal teams, including product and content, to align campaigns with business objectives.
• Monitor database health and implement best practices for list growth, hygiene, and segmentation.

• Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution.
• Create and maintain email templates, ensuring consistency in branding and message.
• Stay up-to-date on email marketing trends and tools, advocating new ideas to improve overall performance.
• Assist with the planning and execution of LinkedIn automation for lead nurturing and acquisition.

ACCOUNTABILITY:

This role requires careful handling of sensitive customer information and marketing data. The Email Marketing Specialist will be responsible for the accuracy and timely delivery of all campaigns, with a direct impact on lead generation and company revenue.

LEADERSHIP/SUPERVISION/COORDINATION OF OTHERS:

The Email Marketing Specialist will collaborate with internal teams such as compliance, content, design, and external vendors. The role does not have direct supervisory responsibilities but will coordinate campaign effort across multiple platforms.

COMMUNICATION:

• Communication will involve collaborating with cross-functional teams, with most interactions in written (emails, reports) and verbal (meetings) formats.
• Presenting Insights: The role requires regular presentation of campaign performance and optimization insights to senior management, offering recommendations for ongoing improvements.

REQUIRED SKILLS AND ABILITIES:

• Hands-on experience with email marketing platforms such as MailChimp or Klaviyo.
• Experience with SMS marketing.
• Experience with LinkedIn automation tools is a plus.
• Strong knowledge of email compliance standards (CASL).
• Proficiency in HTML/CSS for email.
• Experience managing large-scale email and SMS marketing campaigns with a focus on maximizing engagement and ROI.
• Experience with email copy development, and optimizing creative assets for better performance and higher conversions.
• Excellent project management and organizational skills.
• Strong verbal and written communication skills.

EDUCATION, QUALIFICATIONS & EXPERIENCE:

• Bachelor's degree in marketing, business, or related field.
• 3+ years of experience in email marketing, CRM, or digital marketing roles.

JUDGEMENT/PROBLEM SOLVING/DECISION MAKING:

• The role requires independent decision-making in applying marketing best practices, interpreting data, and solving problems related to campaign performance.

OUR COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION:

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

OUR CORE VALUES:

• Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

? ACCOUNTABILITY

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

? EXPERTISE

Offering the highest level of professional expertise, quality service and knowledgeable insights.

? CUSTOMER FOCUSED

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

? ENTREPRENEURIAL SPIRIT

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

OTHER DETAILS

• Pay Type Salary
• Job Start Date Friday, November 1, 2024