OVERVIEW
Are you ready...because we are! We are looking for marketers that want to help furnish a better life for all Canadians. Come and join the number one brand in furnishings as we look to grow our team with the best and the brightest.
RESPONSIBILITIES
The role & responsibilities of a Leon's Brand Marketing Associate:
- Live and breathe the customer experience getting inside the head and heart of our target audience
- Own the strategic purpose, mission, and positioning of our brand
- Be driven by finding the real reason to believe and unique selling proposition of our products and services
- Set the right objectives and key results for the brand and our business
- Act as the driving force behind leading our internal and external teams on all every day and strategic initiatives
- Have end to end ownership on our integrated programs, promotions, and campaigns
- Coordinate all budgets and expenses, accountable for the measurement, results, and return
QUALIFICATIONS
To be successful as a Leon's Brand Marketing Associate:
- Be passionate about taking on consumer problems and creating customer solutions
- An excitement for brand, marketing, and communications as a craft and profession
- Get energized by the speed and pace of the retail industry and a love for consumer products & services
- Comfort with running integrated brand equity and promotional price eventing and programming
- Exceptional communicator across all mediums with experience in building inspiring and engaging briefs
- Experience with data & measurement, interest in analytics, and a curiosity to gain insights from them
- Able to build and grow relationships with internal divisional/enterprise teams while working cross functionally within the marketing group
- Able to manage and lead external agency and vendor partners creating a ?one team' working environment
- Accountability for your portfolio of projects from kick off to go to market to measurement
Qualification and Experience:
- A university degree in business or marketing is preferred
- Experience in retail is ideal, preferably within consumer staples or discretionary product sectors
- A background in consumer-packaged goods, particularly in furnishings, sleep/mattress or appliances/electronics is a plus
If this excites you and you're ready to dive into brand growth in the furniture industry, we want to hear from you! Join us at Leon's and become a part of our amazing team.