JOB DESCRIPTION

At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected for the eleventh consecutive year in 2023 as one of Canada's Top 100 Employers and one of Canada's Best Diversity Employers. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

This position can be based out of Toronto. McCarthy Tétrault employees benefit from a hybrid work environment.

As a Coordinator, Digital Marketing Operations, you will be:

Email Marketing & Automation

• Assisting Digital Marketing Specialist to support the Events team on Salesforce Marketing Cloud Account Engagement (Pardot) campaigns, ensuring timely and quality execution.
• Assisting in promoting the user experience across various client touchpoints to create a distinctive and relevant customer journey.
• Supporting the Events team on marketing asset creation, managing eVites Tracker and conducting tests through the peer review process.
• Assisting in updating and maintaining templates including email templates, forms, and landing pages.
• Building and managing segmentation lists based on complex parameters.
• Supporting PR Education Team on executing post-event communications.
• Working with Design Team to ensure Content Management System (CMS) is up-to-date.
• Helping CRM team on troubleshooting for Pardot automation or user errors.

Campaigns & Reports

• Assisting CRM team on gathering requirements and building campaigns.
• Assisting in monitoring and analyzing campaign performance and ROI.
• Generating ad hoc Pardot or Salesforce reports to analyze results and drive engagement.

Data Management

• Investigating and actioning undeliverable on marketing campaigns.
• Supporting CRM Specialist on data cleanup projects and tasks on Salesforce and Pardot.
• Practicing database hygiene and ensuring data integrity in all marketing automation platform activities.

Training and Support

• Assisting the CRM team in developing standard operating procedure documents and keeping all contents up-to-date.
• Serving as the first line of support for Pardot-related questions and escalating the requests to Digital Marketing Specialist as required.

As our ideal candidate, you will distinguish yourself by the following profile:

• Bachelor's degree in Business, Marketing, or a related field.
• 1+ year of experience delivering Salesforce or marketing automation projects.
• 1+ year of hands-on experience with Pardot.
• Experience with mapping and implementing end-to-end-marketing campaigns.
• Thorough knowledge of marketing technology and systems.
• Working knowledge of HTML and CSS.
• Basic knowledge of Salesforce.
• Ability to complete designated tasks in a systematic and logical way, with great attention to detail.
• Excellent organizational skills. Ability to handle multiple tasks simultaneously, set priorities and deliver results with challenging deadlines.
• Professional maturity, including strong interpersonal skills, tact and discretion.
• A good understanding of law firm business processes and client relationships.
• Exceptional oral and written communication skills. Bilingual (English-French) skills would be an asset, but is not required.
• Ability to share knowledge with a non-technical audience.
• Demonstrated ability to troubleshoot user issues.
• Ability to work in a demanding, fast-paced environment.
• Ability to be flexible and adaptable.
• Self-motivated, with the flexibility to work effectively as part of a team or autonomously.

As a member of the McCarthy team, you will have access to:

• Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.
• Competitive compensation, paid overtime and generous time off, including a day off to volunteer and a day off for your birthday.
• A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.
• Strong community involvement and a commitment to equity, diversity and inclusion.
• A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.

We thank all applicants for their interest in McCarthy Tétrault; however, only chosen applicants will be contacted. We regret that we are unable to respond to individual inquiries about application status. McCarthy Tétrault is an equal opportunity employer that fosters an inclusive, equitable, and accessible environment. Please notify us if you require accommodation at any time during the recruitment process.