Reporting to the VP of Sales, the Sales and Marketing Coordinator is responsible for overseeing Peterbilt Pacific's marketing initiatives and online presence as well as performing sales admin duties/special projects

At Peterbilt Pacific, we conduct our business as a well-respected organization; with integrity, excellence, productivity, and a positive attitude as our core values. We strive to have the highest care for our people, customers, and business partners. Every employee at Peterbilt Pacific is absolutely critical to our success. Our promise is to keep delivering the same award-winning service and value that our community has come to expect from our dealership group throughout the years.

BENEFITS

• Extended Health & Dental Benefits
• Premiums Paid by Employer
• Employer Contribution Pension Plan
• Growth Opportunities
• Paid Training
• Long term job security
• Employee Assistance Program
• Telus Health Virtual Care

RESPONSIBILITIES

MARKETING

• Execute marketing campaigns for lead generation utilizing marketing automation tools
• Manage all social media platforms including Peterbilt Pacific App and provide current and relative content
• Creating content - posts, photos, announcements, flyers, blog posts, case studies, signage, etc
• Monitor online presence for customer relations and brand protection with assistance from VP's
• Administration and maintenance of website
• Build and maintain various marketing agency relationships
• Follow all policies and guidelines on representation of the Peterbilt brand
• Assist with company event coordination and attendance including trade shows, conferences, and promotional activities
• Update Merchandise Catalogue and send to all branches
• Ordering and PO creation for promotional items
• Build high-quality marketing lists through various lead generation tactics, such as LinkedIn Sales Navigator, DB Hoovers and others
• Identify qualified prospects by researching leads
• Upload lists to our CRM, Salesforce
• Manage and maintain marketing lists, scrubbing and segmenting lists according to performance and industry
• Prepare weekly and monthly reports
• Evaluate email campaign analytics to assess KPIs, identify end-user patterns and make recommendations to continually improve campaign effectiveness
• Monitoring and assisting with sales campaign activity, including review and reporting of your daily progress
• Assist the VP of Sales with additional activities including coming up with new ways to drive lead generation efforts.
• Other duties and project as assigned

SALES

• Update bi-monthly forecast report
• Keep track of truck movement; transit/arrival at branch and transfers between branches or body builders
• Ensure truck location spreadsheets are current for internal and audit purposes
• In the absence of the Truck Inventory Supervisor:
• Input updates and changes in Salesforce throughout stages of a truck sale
• Assist with used truck sales including DSI/Blaze setup, creating a used truck number and applicable paperwork
• Issue purchase orders for new trucks, factory orders and invoices greater than $10,000
• Payout on trucks sold and trades/pre-sales based on timing with PACCAR/BMO
• Assist with documents, including consignment sheets, registration packages, and insurance paperwork for third party used vehicles

QUALIFICATIONS

• Minimum 3-5 years' experience in marketing including social media, AI and graphic design
• Post-secondary education with a focus on Marketing and/or Business
• Experience working with Salesforce
• Excellent writing skills and experience creating blog posts and marketing content.
• Comfortable handling and organizing large volumes of data
• Results oriented, highly motivated, enthusiastic individual who takes ownership
• Proficient in all MS Office Suite programs and Adobe Creative Cloud
• Excellent written and verbal communication skills
• Strong personal organizational skills as they relate to workload, time management and setting priorities in an unsupervised environment
• Strong organizational skills and excellent attention to detail
• Effective conflict resolution skills

COMPENSATION RATE

• $55,000 - $75,000 annually