About Edmonton Global

The purpose of Edmonton Global is to radically transform and grow the economy of the Edmonton Metropolitan Region. We are a not-for-profit corporation founded by 14 municipalities that make up the Edmonton Metropolitan Region. Our focus is attracting foreign investment, helping regional businesses trade with the world, enhancing our region's global competitiveness, and bringing our region together with a unified voice to attract the attention and interest of investors the world over.

By joining our team, you'll become part of a collaborative and passionate group that champions our region's unique strengths-from its diverse industries to its entrepreneurial spirit. Together, we are not just shaping the economy, we are trying to change the world -or at least our part of it. This is a chance to be a catalyst for growth in one of Canada's most promising regions!

To learn more about Edmonton Global, visit: edmontonglobal.ca

The Opportunity

Reporting to the CEO, the Vice President, Marketing and Communications (VP) is responsible for creating and overseeing the implementation of the communications, marketing strategy, with a focus on lead generation, for Edmonton Global. The VP will serve as a steward of the brand and ensure the brand message permeates all materials and communications. The VP is also a key lead in supporting effective communication with the shareholders ensuring they feel supported as a community in their investment attraction activities.

The VP will be responsible for developing and implementing communications and marketing programs in support of achieving Edmonton Global's strategic goals and consistently delivering brand messages to international business investor clients and key partners regionally and internationally.

This role is responsible for providing leadership, strategic direction and operational guidance to the Marketing and Communications team. The focus will be on supporting the organization's core mandate of Trade & Investment as well as regional collaboration, storytelling and information sharing with shareholders to support Edmonton Global's mandate outcomes for increasing global competitiveness and Investment Readiness. The VP will oversee a team of two direct reports and several indirect reports focused on communications, marketing and shareholder engagement.

Key Roles & Responsibilities

• Build the annual communications and marketing calendar; develop and manage the annual marketing budget.
• Working with the senior leadership team, lead the creation, development and implementation of the Edmonton Global marketing strategy.
• Lead, oversee and guide the marketing and communications team as they develop and disseminate materials to support and enhance the Edmonton Metropolitan Region value proposition.
• Develop and maintain a trusted relationship between the shareholders and the Edmonton Global.
• Become the point of contact to raise organizational awareness regionally and internationally; capture the achievement of Edmonton Global and find ways to showcase the success.
• Work closely with the senior leadership team to maintain, evolve and manage Edmonton Global's brand strategy and execution across all channels and touchpoints.
• Lead the design and production of the annual report.
• Work closely with the Investment and Trade team to align marketing and communications plans and activities with specific lead generation goals.
• Review and approve all marketing and communication materials to ensure that Edmonton Global's brand is consistent and presented appropriately to target audiences.
• Represent and maintain the Edmonton Global and Edmonton Metro Region brand in all materials and communications.
• Develop and manage Edmonton Global's brand guidelines and standards; ensure consistency in messaging and brand identity, including presentation and other templates, logo usage, colour palette, acceptable imagery, messaging, tone of voice, etc.
• Provide brand stewardship and ensure consistency of messaging and brand alignment across all marketing and communications channels and materials-website, social media, press releases, video and photo galleries, client-specific materials, etc.
• Provide regular reporting, insights, and analysis to track ROI on marketing and communication investments.
• Develop and maintain relations with relevant media outlets and channels.
• When required, assist the Board Chair and the CEO with media relations and speech writing.
• Maintain an ongoing awareness of regional value propositions, assets and regional communication and marketing strategies.
• Consult with the regional Economic Development Network and municipal, provincial and federal counterparts concerning communications and marketing strategies.
• Set performance standards for the team and provide ongoing coaching and support.
• Role model a culture of teamwork, accountability, collaboration, regionalism and client-centricity.

The Person

Qualifications & Education Requirements

The ideal candidate will have a university degree in communications, marketing, public relations, business, or a related field. The candidate will have a relevant background in marketing program development, communications, and social media with demonstrated experience at the senior leadership level. This experience should ideally include working within complex environments involving multiple partner groups, including elected officials. Ideally, they will have worked in a Board governed organization. Experience in economic development and investment attraction would be seen as a strong asset.

This role requires a values-based leader who brings creativity and the drive to think beyond traditional approaches. The candidate should possess exceptional communication skills, both verbal and written, along with strong presentation and networking abilities. Critical thinking skills, adaptability to fast-paced and dynamic settings, and comfort in a start-up environment are essential. Additionally, the candidate must demonstrate a collaborative approach to working with teams, consultants, and external stakeholders. They should also have proven experience managing professional teams and be comfortable with public speaking. An appreciation and understanding of global economic trends will further enhance the candidate's impact in this role.

Knowledge, Skills & Attributes

Leadership - Able to communicate a compelling, inspiring vision and to facilitate strategic thinking and planning processes to guide Edmonton Global's achievement of their short- and long-term planning initiatives. Embraces empowerment and collaboration as an operating style and uses a problem-solving approach. Ability to effectively communicate strategic advice and influence direction at a senior management level. Balances and influences priorities across the organization (strategic and operational) in a complex environment. Able to build a positive internal environment and motivate others.

Strategic Business Sense/Pragmatic Decision Maker - Sees the big picture. Possesses solid business acumen. Has well-developed strategic planning skills. Recognizes priorities and changing approaches. Shows common sense and intuitive judgment. Can make operational decisions. Action-oriented and an effective change agent.

Problem Solving & Judgment - Ability to manage challenging situations and use a fact-based problem-solving approach.

Communication - Excellent written and oral communication skills; uses a clear, concise, and positive style; builds trust through presenting ideas clearly and effectively listening to others; a straightforward, tactful, and respectful communicator.

Collaboration - Promotes and enables cooperation and anticipates, understands and responds to the needs of the various stakeholders to meet or exceed expectations within the organizational parameters. Committed to an open and supportive organizational culture that embraces discussion and debate.

Team Player/Teamwork - Ability to establish good working relations with faculty, staff, students, business partners, and other institutional constituencies; talks openly with others; establishes expectations; and builds enthusiasm for goals.

Integrity and Honesty - Demonstrates a resolute commitment to and respect for the rules and core values of the organization, setting an example of professionalism and ethical propriety.

Creativity and Innovation - Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new, cutting-edge processes.

Compensation

A competitive compensation package, including an attractive base salary and excellent benefits, will be provided. Further details will be discussed in a personal interview.

Express Your Enthusiasm

Leaders International values diversity, equity, and inclusion in all aspects of its operations. Candidates are invited to contact us directly with any accommodation requests.

To apply, please email a cover letter and resume (PDF or Word document only) to Ardyce Kouri or Wendy Romanko via Isarta, indicating the job title in the email's subject line.

www.leadersinternational.com