ABOUT SNAPLII

Snaplii is a digital wallet that connects users and merchants, enhancing communication and providing users with seamless payment options and cash-back benefits. We empower merchants with data-driven marketing solutions, fostering brand loyalty and offering an unparalleled in-store and online shopping experience. As we expand our offerings across North America, Snaplii continues to innovate, introducing new features to become a widely adopted digital wallet.

ABOUT THE ROLE

We are seeking a highly motivated and innovative Instagram Marketing Coordinator to join our marketing team. This role is responsible for driving user growth through social media, building brand awareness, and fostering a vibrant online community. The ideal candidate will have significant experience managing official media accounts across various platforms, especially Instagram, Facebook, and TikTok, with a proven ability to create engaging content and collaborate with influencers and KOLs to boost user acquisition.

KEY RESPONSIBILITIES

• Develop and execute social media strategies aligned with Snaplii's growth objectives to drive new user acquisition and engagement.
• Manage and create content for social media accounts (Instagram, Facebook, TikTok, and Redbook), tailored to platform-specific audiences.
• Collaborate with influencers, KOLs, and partner channels to promote Snaplii and meet growth KPIs.
• Build and maintain relationships with KOLs and influencer agencies, leveraging partnerships to maximize brand reach and engagement.
• Conduct competitor analysis and market research to identify trends, insights, and opportunities for Snaplii's growth on social platforms.
• Analyze social media metrics, preparing regular reports with actionable insights to enhance performance and ROI.
• Work closely with cross-functional teams (sales, product, customer service) to maintain consistent brand messaging.
• Plan and coordinate online and offline events to increase user interest and engagement.
• Stay up-to-date on emerging trends in social media, continuously refining strategies to keep Snaplii ahead.
• Support other marketing initiatives as needed to achieve business objectives.

QUALIFICATIONS

• Bachelor's degree in marketing, communications, or a related field.
• Minimum 3-5 years of experience managing official social media accounts, with demonstrated success in user growth and engagement.
• Expertise in using Instagram, Facebook, and TikTok for brand growth and awareness.
• Strong data analysis skills, with the ability to interpret metrics and optimize strategy accordingly.
• Proven experience collaborating with influencers and managing campaign partnerships.
• Familiarity with event planning and coordination, able to manage end-to-end event processes independently.
• Exceptional communication and content creation skills, able to craft engaging, platform-appropriate messaging.
• Detail-oriented, with a strong design sense and commitment to brand consistency.
• Ability to work efficiently in a fast-paced environment, balancing independent work with team collaboration.
• Proactive, adaptable, and able to manage multiple projects simultaneously with a positive attitude.