Job Title: Growth Marketing Specialist

Location: Toronto, ON

About Us: Revenue Management Labs is a boutique management consulting firm that specializes in developing and executing practical pricing solutions to maximize long-term revenue and profitability for clients. Our focus is on bringing customized solutions, practical execution, and internal capabilities to ensure ROI and long-term success.

Job Overview: We are looking for a dynamic and versatile Growth Marketing Specialist to join our team. The ideal candidate is detail-oriented, thrives in a fast-paced environment, is tech-savvy, and has a passion for digital marketing. This role is perfect for a quick learner who excels at managing multiple priorities and delivering high-quality results.

KEY RESPONSIBILITIES:

Campaign Development:

• Collaborate with the Director of Growth Marketing to create and implement outreach campaigns that drive brand awareness and business growth.

Content Creation:

• Copywrite, edit and proofread engaging marketing content, including social media posts, case studies, email newsletters, website articles, and other materials tailored to our target audience.
• Manage the content calendar, ensuring timely scheduling and publishing of social media and website marketing materials.
• Create eye-catching marketing materials using graphic design tools (Canva, Adobe Suite) ensuring all outputs align with our brand identity.

CRM Management:

• Manage, customize, and optimize Salesforce CRM to improve lead generation, campaign execution, and data accuracy.
• Partner with the Business Development and Sales teams to ensure marketing initiatives support overall business objectives.

Website Management:

• Coordinate website content management, including updates, new page creation, and maintenance of a marketing asset library (images, presentations, videos).
• Perform website audits to ensure content remains current, optimized for search engines, and free of broken links.
• Manage relationships with external vendors for web publishing and technical support needs.

REQUIREMENTS

• 2+ years in Marketing, Communications, or Business Development, with a proven ability to deliver impactful campaigns.
• Bachelor's degree in marketing, communications, e-commerce, or a related field.
• Proficiency in graphic design tools (e.g., Canva, Adobe Suite) and website management (WordPress). Knowledge of digital marketing and social media platforms is essential.
• Knowledge of SEO and SEM, and experience with tools (SEMrush).
• 1-2 years experience with CRMs (Salesforce preferred)
• Experience in website management and digital marketing, with strong knowledge of digital and social media platforms.
• Demonstrated success in B2B marketing and social media strategies.
• Fluent in English.

WHAT WE OFFER:

• Competitive salary and benefits package.
• Opportunities to make a meaningful impact in a growing company.
• A collaborative, dynamic, and inclusive work environment.
• Professional development and career growth opportunities.
• Flexible work arrangements to support work-life balance.
• Accessible office steps away from Union Station.

Revenue Management Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and supportive environment.