OVERVIEW

O'Rourke Family Estate (OFE) is comprised of over 500 acres of property with panoramic views of surrounding orchards, vineyards, rolling mountains, and the glistening water of Okanagan and Skaha Lakes. Inspired by Europe's most famous wineries, the main property features 110 acres of vines, 300 meters of winding tunnels, and 12,000 square feet of cave space to store and age wines. Peak Cellars is located on a 7-acre property down the road from OFE, and is home to our Goldie Road Vineyard. Wine isn't the only thing the property produces; the half-acre organic vegetable garden and two greenhouses supply the highest quality fruits and vegetables for the Garden Bistro.

We are looking for a Marketing Coordinator to join our incredible team of wine and food lovers.

Role type: Permanent, full-time

Reports into: General Manager

SCOPE:

The Marketing Coordinator will help develop and execute a comprehensive marketing strategy to increase brand awareness, customer engagement, and sales for the winery. This role requires a blend of creativity and analytical skills to craft compelling campaigns, manage digital and traditional media, and drive customer acquisition and retention strategies. The Marketing Coordinator will also oversee the winery's digital presence, plan and promote events, and enhance brand positioning.

RESPONSIBILITIES :

• Coordinate all marketing channels including digital, print, and direct-to-consumer strategies
• Content creation for all winery brands through content writing, photography, and graphic design.
• Work with design partners to coordinate sourcing and production of marketing assets as necessary for the execution of online and traditional marketing initiatives
• Work with the General Manager to develop and execute the annual marketing plan and budget.
• Cultivate relationships with media, influencers, and industry partners to increase brand exposure.
• Plan and promote winery events, such as tastings, festivals, and private gatherings, in collaboration with the tasting room and events team.
• Support teams across the winery to ensure that all messaging, experiences, and content align with corporate messaging and goals.
• Develop and distribute content such as newsletters and blogs internally and externally.
• Develop and maintain a social media strategy, including Facebook, Instagram, LinkedIn, and X, as well as a content calendar and measurement metrics.
• Develop and maintain a positive and timely presence on customer review sites such as Trip Advisor and Google.
• Maintain and update corporate websites, ensuring accurate and up-to-date information and e-commerce flows smoothly.
• Assist with industry and community associations and events.
• Develop and maintain design and content for all product and program branding, including trade marketing collateral, direct-to-consumer collateral, consumer education and experiences, website, and digital media
• Provide regular reports on key metrics, such as customer acquisition, engagement, and campaign ROI, and adjust strategies based on data insights.

THE IDEAL CANDIDATE IS:

• Post-secondary education in business, marketing, or equivalent experience.
• Self-starter with a sense of urgency.
• Has experience using Winedirect, Commerce7, and other winery related software
• Has experience using Adobe Creative Suite and Canva
• Excellent communication skills
• Excellent project management and organizational skills.
• Experience with developing and maintaining websites
• Adaptable and resourceful, with a customer-centric approach to all marketing activities.
• Able to work flexible hours, including evenings, weekends, holidays, as well as overtime from time to time.
• Strong attention to detail.
• Able to maintain a professional appearance and demeanor.
• Holds or is willing to get Serving it Right certification.

COMPENSATION:

• Compensation: $50,000 - $65,000
• Extended Medical and Dental benefits

How to Apply:

Please email your resume and cover letter.

O'Rourke Family Vineyards adheres to employment equity and equal opportunity programs and encourages all candidates to apply. We would like to thank all applicants for submitting their resume; however, only those selected for an interview will be contacted.