Social Media and Email Marketing Manager

About Equiton:

Founded in 2015, Equiton is a recognized leader in private equity investments with 1 billion CAD in Assets Under Management (AUM). Our exponential growth is a direct outcome of our leadership team understanding how the industry works and how to create long-term wealth through real estate investing. We have discovered that finding the right opportunities involves time, experience, and discipline. Our strategy is always forward-looking, anticipating trends and adapting our selection to strengthen our market position, capitalizing on value creation opportunities, and building the most robust portfolio possible for our investors. We attract exceptionally talented people and create an atmosphere that rewards initiative, independent thinking, and integrity.

Our Culture:

At Equiton, our culture is the cornerstone of our success. We prioritize our people, recognizing their contributions by fostering an environment where initiative, integrity, and innovation thrive. With a commitment to employee well-being, continuous learning, and community engagement, we cultivate a dynamic workplace that empowers individuals to realize their full potential while driving our collective growth towards shared aspirations.

About the Position:

Reporting to the Director, Marketing, we are seeking a dynamic and experienced professional with a strong background in social media and email marketing to create compelling content that engages diverse audiences, including the public, investment advisors, and sophisticated institutional investors. This role requires expertise in managing social media communities, designing and executing email campaigns, and crafting impactful content that aligns with the company's thought leadership in Canadian real estate, investing, and finance.

The ideal candidate will excel at sourcing and creating content through their own research, insights, and collaboration with senior executives and key departments. They will have a deep understanding of social media platforms, email marketing tools such as Mailchimp and Constant Contact, and scheduling tools like Hootsuite, Later, HubSpot or Planable. Additionally, they will bring creativity and technical expertise to develop content that is educational, motivational, and tailored to highlight Equiton's industry leadership.

This role is perfect for a proactive professional passionate about learning and staying ahead of trends in social media, email marketing, and the broader real estate and finance landscape.

Key Functions and Responsibilities:

• Collaborate with key departments to develop and execute engaging social media and email marketing campaigns that align with brand strategy and goals.
• Utilize scheduling tools like Hootsuite, Later, HubSpot, Planable or similar platforms to manage social media content calendars and ensure consistent posting across channels.
• Use email marketing tools such as Mailchimp or Constant Contact to design, deploy, and optimize email campaigns, ensuring messages are visually appealing, personalized, and effective.
• Manage social media communities across all major platforms, fostering engagement by responding to comments, messages, and mentions in a timely and professional manner.
• Stay informed about the latest social media and email marketing trends, tools, and best practices, continually applying new insights to enhance campaigns and content strategies.
• Identify key department needs, industry trends, and content gaps, developing innovative content that resonates with target audiences and drives engagement.
• Audit existing content across social media and email channels, identifying opportunities to repurpose and optimize content.
• Develop ad-hoc sales and marketing collateral, including social media assets and email templates, to support sales initiatives.
• Write and edit compelling, SEO-driven content for blogs, online ads, social media posts, email campaigns, and other digital marketing materials.
• Oversee the planning and execution of events, including webinars and conferences, ensuring promotional efforts are integrated across social media and email channels.
• Analyze performance metrics from email and social media campaigns, leveraging insights to refine strategies and enhance lead generation.
• Ensure all content, including emails and social posts, adheres to brand standards and voice.

Required Skills and Abilities:

• Five to seven years of proven experience managing and executing social media strategies across platforms, with a strong understanding of scheduling tools like Hootsuite, Later, HubSpot or Planable.
• Demonstrated ability to manage social media communities, engaging with audiences across platforms such as LinkedIn, Facebook, Instagram and TikTok to build brand loyalty and trust.
• Expertise in email marketing platforms such as Mailchimp, Constant Contact or equivalent, including knowledge of automation workflows and A/B testing.
• A strong commitment to analyzing key metrics to measure success, uncover insights, and drive meaningful impact across campaigns.
• Proficient in design tools like Canva, with the ability to create visually compelling social media and email graphics.
• A passion for learning and growing, with a commitment to staying on top of industry trends, new tools, and best practices in social media and email marketing.
• Knowledge of SEO/SEM and how it integrates with social media and email marketing efforts.
• Strong understanding of marketing concepts, including the sales funnel, buyer's journey, and lead scoring, with an emphasis on how they apply to social media and email campaigns.
• Familiarity with running paid social media campaigns on platforms like LinkedIn, Facebook, and Instagram.
• Knowledge of data privacy laws such as the Canadian Anti-Spam Legislation (CASL).
• Exceptional written communication and editorial skills, with acute attention to detail.
• Agency experience is an asset, demonstrating the ability to manage multiple campaigns simultaneously in a dynamic environment.
• A self-motivated team player who is organized, disciplined, and thrives in a fast-paced setting.
• Experience in the financial services or real estate industry is preferred.

Education, Qualifications & Experience:

• 5-7 years of experience in social media management and e-mail marketing.
• Bachelor's degree in Marketing, Communications, or Journalism preferred.

Our Commitment to Diversity, Equity and Inclusion:

In addition to being dedicated to building a workforce that leverages diverse talent, we are committed to fostering an inclusive and accessible experience where all employees feel valued, respected and supported. We are an equal opportunity employer that values a culture that reflects and celebrates diversity of thought, background and experience. If you require accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know, so that we will work with you to meet your needs. We thank you for applying, however, only those selected to continue will be contacted.

Our Core Values:

? Integrity

Rigorous adherence to a set of moral and ethical standards focused on respect, honesty, and fairness.

? Accountability

Individual responsibility for delivering on our commitments and being accountable for our decisions, actions, and results.

? Expertise

Offering the highest level of professional expertise, quality service and knowledgeable insights.

? Customer Focused

We recognize our customers are the reason for our success and know by putting their needs first, we foster trusting, long-term relationships.

? Entrepreneurial Spirit

Focusing on a growth mindset, continuous improvement, embracing change, and recognizing goals are achieved through dedication and hard work.

Please note that at present, legal eligibility to work in Canada is a prerequisite for this role.

OTHER DETAILS

• Pay Type Salary