What You Will Do:

? Develop engagement campaigns and strategies to drive customer growth and targets for Rogers Bank

? Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization

? Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business and compliance objectives

? Work with Credit Risk, Product and Data Insights teams to build out quarterly and annual plans that operate within the Bank's approved risk appetite

? Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns

What you will bring:

? Bachelor's degree in business, marketing or equivalent, with 5+ years of progressive experience in the financial services industry

? Knowledge of key marketing, regulatory principles and best practices across all marketing channels and financial products

? Strong brief writing skills and ability to articulate context, objectives, offers, and strategic recommendations

? The ability to capture, read, and understand marketing performance data, and to distill disparate information into clear insights that will guide future decisions

? Demonstrated ability to work effectively with cross functional partners and vendors through collaboration and open communication

? A customer centric approach to marketing

? Highly organized, detail-oriented, and able to multi-task within tight deadlines

? Strong project management capabilities

? Proficient in MS Excel, PowerPoint and PowerBI

? Strategic thinker with a creative mindset and a passion for driving results.